Recently the semi-finals of the domestic mobile phone millet, OPPO, vivo announced the establishment of a joint pass each league, it seems this is just to the upgrade file transfer experience, but second thoughts it is likely that they are trying to cooperate to compete in the domestic mobile phone market, a dominance of China is , Bai Ming Technology considered for the next three mobile phone companies might further deepen cooperation.
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Situation of millet, OPPO, vivo increasingly unfavorable
The past two years, the domestic smart phone shipments continued to decline, while China is a mobile phone in the domestic smart phone market share continued to rise quickly, the data in the second quarter of this year, market research firm Canalys given show China as shipments up phone growth rate as high as 31%, market share up to 38.2%, among the top five is the only positive growth, and high-speed growth. Small mobile phone brand's market share has been squeezed to about one percent, a result of China for the rise in mobile phone market share is captured millet, OPPO, vivo market share.
In the semi-finals which made mobile phones, millet since the third quarter last year shipments in the domestic market has been showing rapid decline in momentum in the second quarter of this year, according to market research firm Canalys given display shipments fell 20% millet in strong decline among the top five ranked first, the market share of only 11.5%.
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去年以来，OPPO和vivo进入性价比手机市场，一度从小米手里夺取部分市场，但是到了今年二季度它们的出货量也出现了快速下滑，分别同比下滑18%、19%，市场份额分别为18.3%、17.5%，虽然它们的表现较小米要好，但是市场份额却只有华为的一半。
由此可见，华为已与小米、OPPO、vivo大幅拉开差距，它能取得如此成绩，与它在品牌布局方面更为完整有关。华为mate系、P系主打高端市场，Nova品牌对标OPPO和vivo，荣耀品牌则与小米争夺线上手机市场，完善的布局让它在市场竞争中处于有利的位置，今年美国因素的影响更是让华为在国内市场声名大振，推动了它手机出货量的快速上涨。
从二季度的数据可以看到，华为已在国内智能手机市场取得了一家独大的地位，它更声称要赢得国内智能手机市场超过五成的市场份额，从近几个季度的发展趋势来看，它这一目标有可能成为现实，它的市场份额持续上升无疑让小米、OPPO、vivo感受到了恐慌，面对共同的竞争对手抱团取暖就成为恰当的选择。
小米、OPPO、vivo如何应对华为
目前来看，虽然OPPO、vivo在加大进军线上手机市场的力度，但是不可否认的是它们在线上手机市场的竞争力依然较为有限，它们的出货量主要还是在线下市场，它们两家企业的零售网点以十万家计算。
华为手机一度在2016年三季度被OPPO和vivo超越，但是它迅速推出千县计划，扩张线下渠道，迅速反超OPPO和vivo，其推出的针对OPPO和vivo的Nova品牌去年的出货量已达到4000万，占其在国内市场出货量的比例近四成。二季度的数据OPPO和vivo的出货量下滑应该还是因为在线下市场失利所致，强化线下渠道应对华为Nova或许成为它们的选择。
小米依靠互联网营销起家，手机出货量主要是在线上市场完成的，近几年来虽然一直扩张线下渠道，但是由于它坚持性价比，手机利润空间较小，而线下渠道成本较高，导致零售商并不愿与它合作，即使小米之家的数量已达到580多家、授权店数量也已超过千家，但是与竞争对手相比零售网点还是过少，导致它在线下市场始终处于弱势地位。
小米如果与OPPO和vivo达成合作，或许会放缓在线下市场的扩张，而专注于线上手机市场。其实国内的线上手机市场规模还是相当庞大的，华为手机的出货量快速增长主要推动力就是线上手机品牌荣耀，荣耀占华为在国内出货量的比例近五成，而且荣耀品牌在国内线上手机市场已击败小米，小米在线下市场放缓脚步专注于线上手机市场应对荣耀也未尝不是合适的选择。
Of course, for millet, OPPO, vivo, the biggest weakness is their lack of competitiveness in the high-end mobile phone market, market research agency counterpoint published a quarter of the global high-end mobile phone market share rankings, China is already the formation of the three pillars of Samsung and Apple potential. Millet, OPPO, vivo were to enter the top five, plus a close relationship with OPPO touches to a 2% market share in the fourth place, the absence of high-end mobile phone market is not only causing them to lose market share, also affected their brand reputation, which also had a negative impact on their shipments.
Bai Ming Technology believes that two years ago, already shows in the domestic mobile phone market share in China to focus on leads Miou Wei small brands recession, TV Plus, Jin and other mobile phone brand to disappear, and now focus on market share began to let Huawei millet, OPPO, vivo panic, concerns small mobile phone brand embarked on the old road, this fear is causing them reasons for choosing hold together for warmth, but now they have chosen to set up cooperation pass each alliance should be the first step in their collaboration, the future will likely have a more in-depth cooperation.
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Bai Ming Technology BMtech007