This article is reproduced Moonlight blog: Huawei, millet, OPPO, VIVO together to create "GDSA" against Google
According to Reuters, China's four major smart phone manufacturers Huawei, millet, OPPO and Vivo are working together to launch an eco-label platform for the Google Play Store, and its purpose is to allow non-native developers to more easily manage, market their applications. Report referred to this ecological platform may be named "Global Developer Services Alliance (GDSA)", and will be launched in March this year, according to the original plan, the first covering nine markets including India, Russia, Indonesia, etc. .
Beginning last year, the domestic mobile phone manufacturers had already begun to show signs of cooperation in ecological construction, for example, set up a "mutual transfer union" to ensure the file transfer experience between the different brands of mobile phones. And, according to market research firm show that in 2019 the global mobile phone marketplace, Huawei, millet, OPPO were made the second, fourth, fifth market share, if true, then if the cooperation, the three brands in subscriber base the aspect occupy certain advantages.
According to research firm Sensor Tower analyst Katie Williams (Katie Williams) said that in 2019 Google acquired about $ 8.8 billion in global revenue from Play Store.
Canalys analyst at another research institution Nicole Peng (Nicole Peng), said: "Through the alliance, members will use the advantages of each other in different areas such as millet has a strong user base in India, while the OPPO and VIVO in Southeast Asia. region performance is very strong, the Huawei has a strong user base in Europe. the formation of the global services Alliance developers will help to improve the right to speak of these companies, and gain an advantage in the negotiations and after Google's. "
According to IDC data show that the fourth quarter of 2019, the four companies together accounted for 40.1% of the global mobile phone shipments in the global smartphone industry occupies a pivotal position.
Smartphone IDC analyst Will King (Will Wong) believes that with the slowdown in hardware sales, Chinese mobile phone manufacturers are trying to seize a greater share of software and services. Application store, pre-installed applications and games are likely to generate new revenue areas. "
Many analysts believe, GDSA should (Google Play Store already crowded) by providing greater visibility to attract application developers, the new platform provides a better incentive money. It allows developers to easily cover multiple application store, Huawei, millet, oppo, vivo in order to attract more developers.
At the same time the management of this alliance is a huge challenge, the four major smart phone manufacturers to take full advantage of their respective strengths in order to manage well this platform.
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