What is a funnel analysis?
Simply put, it is an abstract process, observe every step of the process of transformation and loss.
Three elements of the funnel:
- Time: Conversion funnel especially period, i.e. the time required to complete each layer collection funnel
- Node: each layer of the funnel, is a node
- Flow: is crowd
Respect to time: Generally speaking, a funnel conversion period as short as possible.
For nodes is: the core index is the conversion rate, calculated as follows: Conversion = flow rate through the layer / traffic reaching the layer.
For flow is: the performance of different groups of people in the same situation a funnel certainly is not the same, such as Taobao shopping funnel conversion rate is not the same for men and women, young and old conversion rates are not the same. Classification by the crowd, we can quickly see the conversion of specific populations, more clear positioning problem.
Example funnel:
Why Funnel Analytics use?
If only calculate the total conversion rate, we do not know where the problem is, where to go to improve. Funnel analysis Let us every step clearly revealed, can be done on the data at a glance.
Funnel analysis process:
1, create a funnel (funnel plot drawing) of a process
2, find the problem node
3, to analyze the problem
4, comparison of the data and improve
5, to verify the effect of improved
Reference: http://www.woshipm.com/data-analysis/758063.html