The funnel diagram is suitable for process analysis with relatively standardized business processes, long cycles, and multiple links. Through the comparison of business data in each link of the funnel, the problem can be found and explained intuitively.
Users in the retail e-commerce industry put forward the analysis requirements: the number of visitors → the number of views → the number of orders → the number of payments → the number of completions. In fact, it is to see how many customers who have visited our store finally completed the purchase conversion process.
What kind of graphics should be used to express this kind of filtered data? I recommend the funnel chart.
Here, I share three ways to make funnel charts with Tableau.
method one
This method is relatively simple to make, and can roughly show the filtering effect we want.
Specific steps are as follows:
Step 1: Place the required fields, dimensions (date, customer status), and measurement (quantity) in the corresponding positions as shown in the figure below: