How to tell a good business story (HR)

Management expert John P Cote once said: "No telling stories of entrepreneurs will not manage." The simple, clear and valuable, it is a good business story to speak of the key. People's awareness of events tend to be very emotional, always be judged good or bad an event through experience, of course, sometimes the eyes are deceiving (when the night gave you a black eye, sometimes you will use it to rolling his eyes