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This year scenery in the United States, Japan and listed on LINE, users worldwide reached 800 million people, and are concentrated in the Asian region, Taiwan people are very familiar with instant messaging software. LINE popularity in Taiwan, in the end how? According to Nielsen Media (Nielsen) recently survey, 12-65 year-old Taiwanese people, nearly 91%, nearly 17 million people are using LINE.
More than ninety percent of Taiwan people are using the high proportion of senior citizens
LINE today (19) held in May 2016 LINE Annual Seminar, also simultaneously announced the latest Nielsen data, based on survey results of 2016 Nielsen Media, as of the first half of this year, "Over the past seven days using LINE" of the people of Taiwan up to 91% utilization rate from 78% in 2014, 90% in 2015, growing to 91% this year.
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Nelson also based on user behavior, will be divided into five groups to use LINE: avid gamers (54%), shopping love to buy the family (69%), travel of people (59%), financial family (62%), and 3C fans (49%), further cross-analysis results, 3C most enthusiasts prefer to use the official account, ninety percent have joined the official account, and travel up to people most commonly used enterprise maps (86%).
And in all official accounts among other industries, "retail channel" with up to join. Convenience stores are the top three (50%), the chain path (49%) and the cart (48%).
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