Previously, the industry paid more attention to App personalization services. Currently, App personalization has a tendency to penetrate the App installation link to better meet user needs. Recently, a large number of mobile Internet companies are adopting the method of precise marketing in App installation to promote their marketing. Of course, their marketing is not achieved by invading the privacy of the public, but by the technology of personalized installation of the App.
App personalized installation can accurately customize the corresponding service content for the user according to the user's installation source, so that the user has fewer operation steps, a more intimate experience, and a technical solution that can reach the core scene of the service, and can also achieve packaging-free marketing channels Statistics not only saves the manpower consumption of channel package packaging, but also enables flexible implementation of multi-layer invitation chain statistics.
Specifically, after using the personalized App, the main purpose is to achieve close to user needs and user-friendly functions during the installation process. These functions include: freeing users to fill in invitation codes, free registration, direct scenes, and automatic relationship establishment. Waiting for the function, such an installation mode, the personalized design of the product function is penetrated into the installation link, which is of great significance for the app to "grab" the user when it is used for the first time.
Third-party tools can help APP developers to more accurately promote products, and help Android / iOS developers to accurately obtain the share (or promotion) source of each app installation through the provided SDK.
Related function introduction:
1) Free invitation code
When the user installs the APP, the invitation code is automatically transferred to the user. After opening the application, the user processes the invitation code in the background to implement the installation of the invitation code without filling.
Advantages: "APP invitation registration with prize" and other activities with an invitation mechanism are one of the important promotion methods of APP. However, filling in the invitation code has always been a very annoying operation of the user, and may even result in the loss of the user. Skipping this step can bring great convenience to the user and improve the user experience.
2) Channel statistics
Replace channel packages with channel links to accurately locate each APP installation channel.
Advantages: Higher-accuracy channel statistics can enable decision makers to more accurately understand the promotion effects of different channels, provide a basis for decision makers to determine the promotion strength of different channels, and can more accurately grasp the promotion data of promotion personnel.
3) Automatically add friends
Function introduction: After the inviting party invites the invited party to download and install the APP, it will automatically add the inviting party as a friend and follow.
Advantages: Automatically add friends, promote the establishment of community relations between users, and help increase user activity.
4) Automatically join the game room
For games that need to join the room (team), you can personalize the installation to invite friends to download or pull up the App and automatically join the room to start the game.
Advantages: Simplify the operation steps of the game team, and improve the user's game experience.
5) One-click jump
Use URL Scheme and Universal Links to pull up apps in different browsers
Advantages: Reduced application code redundancy, and provide a universal one-click pull interface.
