No marketing expert, the only expert consumers.
- Marketing Secrets
Innovation and marketing is the bounden duty of the enterprise, many companies have to grow old, you do not want reflected in trial and error.
98% of companies do not do market research reports, market information can not be transformed into consumer insights.
The laws of history is always a big eat the small, the strong eat the weak, the fast eat the slow, new eating the old, the problem is just do not know who eat their own.
The real marketing is beneficial to others, for example, how to become a county agency top three?
Marketing sort of anxiety, they rarely focus on "growth."
- Where is the growth come from?
- Ability to maintain sustained growth?
- We rely on to survive in the competition? Do you want to change?
- Flexible vs step by step? To do so there is no future?
- Products vs services, in the end which is more important?
- My state of mind, can support the ability to go further? If I can hold on?
- Bottleneck growth
If you find yourself business growth for five consecutive years not more than 10%, it would be a bad thing.
Growth come from? All new products give new customers a choice. There are old and new markets, new markets to choose the main product, do not fall into the blame; the old market is certainly old customers, and to push new products to existing customers, the new product is equivalent smashed. Because of limited funds and old customers to buy your old product, he has no money, but also how to operate your new product?
Open up new markets must use old products and old business, often some companies, new tactics number of new people, get new products to new markets to open up three new tantamount to suicide, the probability of success is almost zero.
How to grow likewise relates to the production side, the investment rate of return and payback period, if he is not worth the investment, the plant may consider sharing mode.
On the market to find direction, do people play, but do not do is play ball.
Do marketing is the first action or an existing target? Targeted, successful marketing must. Goals, yourself, quietly dry.
Root force more than five years will become what? If there are no restrictions Imagine if in 2025:
- What we sell: the bio-organic fertilizer industry, actively develop functional microbial products and soil conditioning products with independent intellectual property rights.
- How many tons can sell: target of 100 million tons.
- How come: self-built factory and cooperation can cover the entire country with 300 km.
- How to go: to strengthen the sales network management, membership system, on-line customers.
- How many people: sales force thousand, three thousand core customers.
- Strategic objectives
Large enterprises: overall cost leadership
SMEs: Differentiation
Small and micro enterprises: focus
Real marketing is not what to do, but rather what you make.
- Market layout
When the rules of the game, people involved in the game to give a degree of freedom, so that they have the ability to develop their own small circle in their own little rule.
Marketing rules: STP (Market Segmentation Segmentation, target market Target, market positioning Position)
For how customers judge what is good? Basically rely on the price, expensive is good. Positioning is very important, he stressed Products: We do have a good thing, is that you can not afford to use.
Different target markets, marketing policies will not be the same. Corporate "globalization" is not magic, it is for each local "localization."
Direct marketing chain will be the big trend, and gradually form an integrated wholesale and retail sales in the agricultural industry. A variety of sales channels, is eating away at the existing market.
To allow customers to avoid the sale of "menu-style" point products. To determine its own products, the shape and parameters determine promotion models and channels: go to find a large amount of product channels; small and refined products to sink to the terminal; high value-added products have a high grade of service (Manong three mode).
- Marketing strategy
Total dare not touch their own channels, there is definitely a problem. Marketing 4P, Product Product, Price Price, channel Place, publicity Promotion.
New Pricing Strategy: user-consumer products to do comparison, ladder pricing.
- Marketing recycling
New user-centric marketing, will replace the old customer-centric marketing.