Based on the content consumption
1. The four traditional mass media
1.1 Print / Outdoor
1.2 Radio / TV
Literature: read text
2. Internet + public media
2.1 Internet + News
Tencent (integrated portal), Tencent news (news portal), Phoenix (news portal), AOL (news portal)
2.1.1 Tencent News new.qq.com (local stations)
Tencent Tencent picture new.qq.com/ch/photo/ military new.qq.com/ch/milite/ Tencent Tencent financial new.qq.com/ch/finance/ entertainment new.qq.com/ch/ent/
Tencent Tencent car new.qq.com/ch/auto/ fashion new.qq.com/ch/fashion/ Tencent Game News: new.qq.com/ch/games/
2.1.1.1 Content Sources
self made:
channel:
2.1.1.2 Income
ad:
2.2 Internet + Radio and Television
Operators IPTV / video Tencent, Sina video, YouTube
2.2.1 Tencent video v.qq.com
2.2.1.1 Content Sources
self made:
Television: penguin movie, Ali Pictures
Animation: Animation Tencent
channel:
Income: video ads;