Media invitation: the whole process of media invitation public relations service
Everyone knows that many companies know that they need to promote their own companies in order to get more orders. Only a small number of knowledgeable agencies and institutions can seize the opportunity to hold a large number of press conferences, new product launches, and participate in some For exhibitions, etc., at this time, if you can invite local authoritative journalists to report on the spot and report moderately later, it will definitely get twice the result with half the effort.
If the government and public institutions do not have certain network advantages and relevant work experience, it is difficult to invite reporters to attend such a commercial service new product launch, let alone the later publicity. At this time, it is necessary to find a professional media public relations planning company for corresponding For the media invitation service project, Deshaus Media Culture will share with you the practical steps of inviting media reporters according to the media public relations planning company, so as to improve everyone's work efficiency.
1. Clarify the details of the activities
Provide accurate details of the event. This time must be specific. For example, at 09:30 am on December 8, 2019, then the media reporters will have a lot in mind and will consider rushing to the scene in advance according to the actual situation, so that there will be no late arrivals. In order to keep reporters from arriving late, some people report energy one hour or even two hours earlier. This is completely unnecessary. Generally, media reporters will arrive at the scene 30 minutes earlier, which is completely sufficient.
2. Clarify the detailed address of the theme activities
Provide a detailed address of the event, the address should be specific to a certain hotel restaurant or a certain booth, such as J19, Hall 1.2, Area A, Pazhou Exhibition Center, Guangzhou, so that media reporters can go directly to the main venue to work instead of going to Call the connection person after a place. Sometimes the connection person is busy, or the mobile phone is turned on noise reduction and cannot be contacted. The media reporter can only wait, and they may be late. Firstly, this is contempt for the media reporter, and secondly May jeopardize the performance of the activity.
3. Provide a draft
Because it is a business event, journalists are not responsible for writing articles. If Internet media or newspaper media are invited, Party A must prepare a fully reliable, legal and compliant release. Internet media (such as Sina News) news releases generally have more than 1,000 words in length, and can be accompanied by 1-3 photos, and graphic media (such as Southern Metropolis) generally have more than 200-300 words. If short video media (such as Tencent) or TV programs (such as Guangzhou TV) are invited, Party A must prepare full dubbing, external subtitles and the names and positions of key figures.
4. Provide media invitation letter
The media invitation letter can be in the form of pictures, H5 format, or even text form. If it is a self-invitation, the media invitation letter is very important for whether the reporter will participate in the event, but now we have talked about how to invite reporters according to the media public relations planning company. , if the above three points are provided, then the media invitation letter is irrelevant, because the media public relations planning company has a professional meal, and it has the degree of relationship to invite relevant reporters for you. Of course, the premise is that your event must rely on The spectrum is reasonable and legal.
5. Inviting media
Tell the type of media you want to invite (TV programs, newspapers and magazines, short video media, Internet media, web anchor, KOL), the total number of media you want to invite, and let the public relations planning company clarify for you. If you don’t know what kind of media you have, and you don’t know how much invitation is appropriate, you can give a general budget and the total scale of the event, and the public relations personnel will make the most ideal match based on experience and specific circumstances to ensure the effect of the event.
6. Define the collaborative media
After the above information is provided to the public relations planning company, it is generally possible to confirm which media want to participate in the event and then report on the same day. At this time, Party A needs to use the contract to transfer money based on the actual situation to specify the media reporter. Generally, it is more convenient a week in advance. Appropriate, because the daily routine of media reporters is planned in advance. If the timing is clear, it is very likely that the reporter has already been booked by other companies and cannot agree to the event.
7. Activity program connection
This step must be made known to the reporter in advance. It is best for the reporter to give the reporter a copy of the flow chart after being present. It is not easy for media reporters to stay on the scene during the whole process, or if there are necessary interviews, they should also pay attention. The length of the interview does not need to be arranged. At the end of the event, because the reporter will leave after collecting the necessary materials, in case the reporter cannot be found for an interview. In addition, the interview requires Party A to provide the interview draft in advance to avoid the embarrassment that the interviewee cannot answer the questions asked by the reporter.
8. The presence of the media
Generally, if it is not a small-scale scene, the media manager will assign a more professional media responsible person to rewind the scene and undertake all the contact, connection, daily check-in, on-site organization, and harmonious group visits/interviews of the invited media. , Party A is best to professionally send a person who is responsible for the entertainment to deposit contact numbers with each other to facilitate active communication. After meeting each other, if you have other explanations, you can discuss them on the spot. The media reporters should allocate seats and living water on the spot. When the media reporters are about to leave, they may have a wedding gift to enhance their goodwill, which is beneficial to the later publicity cooperation .
9. Report on theme activities
After the event, when media reporters go home, they usually report in the corresponding media based on the draft prepared by Party A in advance (TV broadcast, newspaper and magazine publication, video release, and online media publication). After participating in the event, some media feel that the specific content or the title of the article does not match the actual theme of the event, and will make corresponding changes and optimizations without prior notice. In addition, if Party A wants to use the photos he took in the newsletter, he needs to notify the public relations planning company and the reporter to discuss in advance.
10. Collaboration Feedback Report
After the theme event is reported, the media public relations will sort out and summarize the data reported by the invited media to Party A. The TV station broadcast will inform Party A of the broadcast time in advance, so that Party A can pay attention to watch. Some TV stations have Internet broadcast links, short video media provide links, Internet media provide new links and Baidu included screenshots, newspapers/magazines and periodical media have some A network connection is provided, and at least one sample newspaper/magazine will be sent to Party A, the live broadcast internet celebrity will provide a review link, and the KOL will provide a publicity and planning link.