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With the rapid development of the Internet, new media has become an important channel for people to obtain information and exchange ideas. In this era of information explosion, how to make your brand stand out among many competitors has become a major challenge for new media operators. In recent years, the rapid development of artificial intelligence technology has brought new opportunities to new media operations. This article will focus on the theme of using ChatGPT to easily play new media operations, and introduce in detail how to use this powerful AI tool to improve the effectiveness of new media operations.
First, we need to understand what ChatGPT is. ChatGPT (full name "Conversation Generation Pre-training Model") is a natural language processing technology based on deep learning that can understand and generate human language. Through a large amount of text data training, ChatGPT has strong language understanding capabilities and creativity, and can be used in various scenarios, such as intelligent customer service, content creation, speech recognition, etc.
So, how to use ChatGPT to easily operate new media?
1. Content Creation
Content is the core of new media operations. High-quality content can help brands attract users and increase visibility. However, in the era of information explosion, how to create attractive content has become a major problem for new media operators. The emergence of ChatGPT provides new possibilities for content creation.
By having conversations with ChatGPT, we can quickly obtain high-quality content on a certain topic. For example, when we want to know about the topic of "healthy eating", we only need to ask ChatGPT: "Please provide me with some suggestions on healthy eating." ChatGPT will generate an article with rich content and unique opinions for us. . In this way, we not only save a lot of time and effort, but also ensure the quality and originality of the content.
In addition, ChatGPT can also generate different styles and types of content based on user needs. For example, when we need a humorous article, we can tell ChatGPT: "Please write a humorous article for me." ChatGPT will generate an article full of humorous elements based on our requirements. In this way, we can flexibly adjust the style and type of content according to different target audiences and communication scenarios, and improve the communication effect of the content.
2. Social media management
Social media is an important channel for new media operations. How to efficiently manage social media accounts has become the focus of new media operators. And ChatGPT can help us easily meet this challenge.
First of all, ChatGPT can help us quickly generate social media copywriting and images. When we need to post a piece of information about product promotion on social media, we just need to ask ChatGPT: "Please generate a copy and accompanying picture about product promotion for me." ChatGPT will generate an attractive copy and picture for us. A beautiful accompanying picture. In this way, we can not only save a lot of time and energy, but also ensure the quality and originality of the copywriting and accompanying images.
Secondly, ChatGPT can help us monitor hot topics and public opinion dynamics on social media in real time. Through conversations with ChatGPT, we can learn about the current most talked about topics and public opinion trends on social media. In this way, we can adjust our content strategy in time, seize hot topics, and improve the exposure and communication effect of the content.
3. User interaction and customer service
User interaction is an important part of new media operations. Good user interaction can enhance brand image and enhance user stickiness. ChatGPT can help us better interact with users and improve user experience.
First of all, ChatGPT can help us quickly respond to user inquiries and questions. When users ask us questions on social media, we can forward the questions to ChatGPT and let ChatGPT generate a professional and accurate answer for the user. In this way, we can respond to user needs as soon as possible and improve user satisfaction.
Secondly, ChatGPT can help us generate interesting interactive content. For example, we can ask ChatGPT: "Please generate an interactive game about 'Christmas' for me." ChatGPT will generate an interesting interactive game for us. In this way, we can attract user participation and improve user stickiness through interesting interactive content.
In short, ChatGPT, as a powerful AI tool, brings new opportunities to new media operations. By skillfully using ChatGPT, we can easily cope with various challenges in new media operations and improve operational effects. However, we also need to note that although ChatGPT has powerful language understanding and creativity, it is still a tool and cannot completely replace human thinking and judgment. Therefore, in the process of using ChatGPT, we need to give full play to our professional knowledge and creative abilities, and use ChatGPT as a cognitive intelligence model segment to jointly create higher quality content and better user experience.
"Use ChatGPT to Easily Play New Media Operations"
AI empowers the entire operation process, helping you overtake in corners and easily climb to the top of operations
- Full-process practical operation of AI empowered operations
- Copywriting + Picture Production + Social Media Operations + Hot Video Copywriting
- Private domain promotion + advertising planning + efficient operation of e-commerce platform
- Comprehensive collection of AI operation skills + analysis of pain points
- Comprehensively improve efficiency, allowing you to overtake in corners and easily climb to the top of operations
★Super practical Through more than 80 practical cases and operating techniques, readers can quickly get started and flexibly use ChatGPT technology and improve operational capabilities. .
★Very comprehensive Covering more than 10 new media fields, copywriting + picture production + social media operation + hot hits Video copywriting + private domain promotion + advertising planning + efficient operation of e-commerce platform, etc.
★Really easy to understand Explains the principles and applications of ChatGPT in easy-to-understand language, easily improving new media operation capabilities .
★High Returns Study this book to comprehensively improve your operational capabilities, greatly improve work efficiency, promote career development, and realize yourself value.
brief introduction
This book starts with the basic knowledge of ChatGPT, focusing on various pain points in operation work, combined with practical cases, such as copywriting, image production, social media operations, popular video copywriting, private domain promotion, and advertising planning. , efficient operation of e-commerce platforms, etc., teach you step by step how to use ChatGPT for intelligent work. In addition, the use of ChatGPT with AI software such as Midjourney and D-ID was also introduced to further help improve the efficiency of operational work.
The content of this book is easy to understand, rich in cases, and highly practical. It is especially suitable for readers who want to master ChatGPT conversational skills and operators from all walks of life, such as Internet operators and self-media operators. personnel, advertising and marketing personnel, e-commerce operations personnel, etc. In addition, this book is also suitable as a teaching material for relevant training institutions.
About the Author
has rich practical experience in using AIGC tools. The new media account that operates the AIGC track has accumulated more than 60,000 fans across the entire network, reaching an audience of up to 5 million+. He is also a contracted lecturer and individual on Udemy and three courses. Lecturer, teaching courses such as "0 Basic ChatGPT Workplace Introduction Course" and "AIGC Education Workshop" to help many students master the use of AI tools and use AI to help enterprises reduce costs and increase efficiency.
Pay attention to cutting-edge research in the field of AIGC, and deeply explore the scenarios where AI tools such as ChatGPT and Midjourney empower operations, improve the work efficiency of operation workers, and tap the unlimited potential that AI brings to new media operations. .
Table of contents
第 1 章 ChatGPT在运营中的优势与挑战
1.1 ChatGPT 在运营中的优势
1.2 ChatGPT 在运营中的挑战
第 2 章 ChatGPT的使用技巧
2.1 ChatGPT-Prompts 提示词的使用技巧
2.2 Prompts 的规范及创作技巧
2.3 如何利用上下文记忆功能获得更精确的答案
第 3 章 用ChatGPT解决文案写作难题
3.1 ChatGPT 帮助文案写作
3.2 文案创作的 ChatGPT 基础提示词
第 4 章 用ChatGPT轻松运营社交媒体
4.1 社交媒体运营的痛点及应对方法
4.2 ChatGPT 在社交媒体运营中的应用
4.3 常用图文社交媒体文案提示词
4.4 训练一个独家风格的 AI 文案助手
第 5 章 用ChatGPT自动完成短视频文案制作
5.1 短视频制作中的痛点
5.2 ChatGPT 在短视频制作中的应用
5.3 常用短视频平台视频文案提示词
第 6 章 用ChatGPT打造高效私域流量
6.1 ChatGPT 帮助微信公众号运营
6.2 ChatGPT 在私域运营的应用
第 7 章 用ChatGPT成为广告营销专家
7.1 ChatGPT 如何赋能广告营销
7.2 ChatGPT 实现广告营销策划
7.3 ChatGPT 营销策划实战
第 8 章 用ChatGPT高效运营电商平台
8.1 电商平台运营的痛点
8.2 用 ChatGPT 生成电商运营文案
8.3 用 ChatGPT 生成优惠方案与提高 SEO 效果
第 9 章 ChatGPT与Midjourney结合并应用于设计领域
9.1 Midjourney 及其应用
9.2 ChatGPT 如何与 Midjourney 结合使用
第 10 章 结合AI软件成为视频赛道领头羊
10.1 AI全自动生产视频
10.2 打造全年无休的数字人
第 11 章 ChatGPT配合办公软件让你成为职场超人
11.1 让ChatGPT 帮你做 PPT
11.2 让ChatGPT 帮你处理 Excel 表格
第 12 章 用ChatGPT加插件助力个人能力提升
12.1 AIPRM：超好用的提示词插件
12.2 WebChatGPT：让 ChatGPT 联网的神器
12.3 Voice Control For ChatGPT：让 ChatGPT 成为你的口语私教
Foreword/Preface
ChatGPT is an artificial intelligence model based on natural language processing technology and is very simple to use. You just enter a question and it gives you a complete answer. And, the more precise the question you ask, the more detailed it will be answered. This is just like programmers communicating with computers through programming languages. Now we only need to use natural languages (such as Chinese, English, etc.) to communicate with ChatGPT, which greatly lowers the threshold for using this technology.
At the same time, ChatGPT has a wide range of application scenarios. For example, operations staff can use it to write short video copy and plan advertising plans, programmers can use it to assist programming, and teachers and students can use it to become their personal teaching assistant.
In addition, ChatGPT will also launch plug-in functions and iterate new model versions in the future, which means that with the development of this technology, more and more jobs may be replaced by ChatGPT, which will lead to more intense competition in the workplace. .
Therefore, working professionals need to improve their AI skills, and business managers should also understand as soon as possible the fields in which AI technology can be used in order to remain competitive in this rapidly changing era.
The number of users of ChatGPT in the field of artificial intelligence has quickly exceeded 100 million. This is because its usage is simple and easy to understand and has a wide range of application scenarios. It is not only like a personal assistant, which can help you handle various tasks easily, but also like an encyclopedia. The whole book can answer almost all questions.
Contents of this book
This book starts from the basic knowledge of ChatGPT, and introduces the operation skills of ChatGPT in detail based on practical cases in view of various pain points in operation. It also introduces the use of ChatGPT with different AI software, so that readers can not only master and The ability of ChatGPT dialogue can also expand the understanding of AI.
This book is divided into 12 chapters, covering the main contents such as the advantages and challenges of ChatGPT in operation, the use skills of ChatGPT, and the application of ChatGPT to scenarios such as copywriting, social media operations, short video copywriting production, and advertising marketing. It also introduces Through the use of ChatGPT in conjunction with AI software such as Midjourney and D-ID, it can further help improve the efficiency of operational work.
Features of this book
Starting from scratch: Start with the basic knowledge of ChatGPT and introduce in detail how to apply ChatGPT to operational work.
Practical content: Explain based on a large number of operational work scenarios, and compare multiple answers to the same question and different models.
Wide application: It not only explains the operation skills of ChatGPT in various fields, but also explains how to use ChatGPT in combination with different AI tools.
Experience summary: Comprehensively summarizes and organizes the author's operational work experience and experience in using AI tools.
Gift resources: The resources involved in this book have been uploaded to Baidu network disk for readers to download. Please pay attention to the "Boya Book Club" WeChat official account on the back cover, find the "Resource Download" column, enter the resource download code on page 77 of the book, and follow the prompts Obtain.
Target readers of this book
- Copywriters, people engaged in writing work, such as writers, event planners, etc.
- Internet operations staff
- Self-media operations staff
- advertising marketer
- E-commerce operations staff
- People who are interested in ChatGPT and AI
- Freelancer
method of obtaining
Dangdang: http://product.dangdang.com/29623612.html
JD.com: https://item.jd.com/14141370.html