What is precision marketing? Precision marketing based on modern information technology to establish a personalized customer communication service system on the basis of precise positioning, and ultimately achieve measurable, low-cost expansion of the road can be. Benefit from the rapid increase of the current level of information, consumers can make use of a variety of information tools to generate consumer behavior, includes calls, shopping, online browsing, the user's consumer behavior will leave a trace in the information and data channels, can make use of these data to analyze the user to analyze the market. This is precision marketing.
When the competition on the Internet beginning to heat up, the general Internet marketing will no longer meet the development needs of enterprises, businesses boarded precision marketing arena. The need for precision marketing enterprise, because precision marketing more targeted, more sharply, more efficient capture target customers, and reduce operating costs. Precision Marketing relative to the general internet marketing, pay more attention to accurate, measurable and high return on investment.
What are the benefits of precision marketing is?
1, measurable, controllable . The high cost of traditional advertising communication, companies want to achieve rapid growth through low-cost impossible, precision marketing by means of database technology, network communication technology and modern highly fragmented logistics and other means to protect the long-term communication with customers personalized, the results measurable, controllable, lower cost.
2, can be quantified . Traditional marketing positioning has limitations and rely on modern information technology market pinpoint precision marketing, quantifiable marketing results, it is better than the average network marketing.
With the development of the Internet, big data in all walks of life have been widely used. In the field of Internet advertising, precision marketing is the most intuitive and concrete manifestation. Precision Marketing compared to traditional advertising, marketing costs decreased, effectively improve the efficiency. So, in the age of the Internet, how do you perform precision marketing it?
1. mining user needs
According to the Users tab, users get accurate potential demand, the depth of insight into user, mining user, which is the fundamental of precision marketing. For example: a user bought a house, then we can know, then I can think of is that he is likely to be renovated, corresponding to real estate advertising can push him, advertising decoration, kitchen furniture products. Like this insight into consumer needs and then be served, marketing results, and more effective than the net-type effect.
2. User-Centered
Relying on powerful database resources, through the integration of data analysis, customer profiling accurate positioning, so that the right time, where appropriate, for the price, through appropriate marketing channels to provide users with product demand by large data calculated accurately guess the real needs of users, and then push targeted business information, the user will want, like the precise delivery and effective diversion, users touch up and boost sales. So as to maximize the business benefits.
3, improve the user viscosity
Maintaining interactive communication and enterprise users. The cost of developing a new user is higher than the cost of maintaining the old user, the system means precision marketing can provide long-term protection of corporate communication and users, so as to continuously meet the needs of users and improve user viscosity.
4, simplifying the process
Precision Marketing dependent on modern technology, efficient marketing, simplifies the middle link, from the traditional marketing module, the marketing costs greatly reduced.