With the development of the Internet age, there are more and more online platforms, and the subsequent user management is also a course that Internet workers need to learn.
We all know that the activeness of mall operations cannot be separated from users, so a good user management system can make a platform develop better.
Knowing this, we can find more accurate users in the product (user center), avoid the waste of resources, and at the same time bring good benefits to the company or the collective or individual. This is also the purpose of user management.
What kind of user management is effective?
We can start from companies and consumers. Companies are pursuing profits, so reducing costs, increasing profits, and reducing capital investment are effective user management. For individuals, achieving higher value while reducing expenses can increase pleasure. Do these points, then the benefits of user management come out. So, from which aspects is user management established? Let's take a look together.
1. User Center People
who often play software apps know that every software has a user center (mine) from which we can clearly see personal information. In general, a product will cover the following modules: user privileges, user tasks, user rewards, event benefits, etc. Of course, some also have customer service, system messages, and settings. These functions will vary depending on the product.
The user management of this item can be said to be more comprehensive in the product, and you can intuitively see a person's information.
Second, user privileges I
believe everyone is no stranger to privileges. Take bank counter withdrawals as an example. Normally, everyone queues up according to the number plate. These are people who are not privileged, that is, what we all commonly call are not VIP users. If you take a closer look, you will know that some big banks have VIP user lounges. This place is where VIP users can withdraw money quickly. They do not need to line up, they are directly received by someone, and they are directly withdrawn and left. This method is also a user management method used in many places.
3. User level
If you are a game fan, you will understand. Depending on the user level, the weapons and permissions you can use are also different. Each level represents not only rank, but also a symbol of status. This form of user management not only facilitates the company's internal management and forms a complete management system, but also has an incentive for users, and it can also stimulate users to use the software for a long time.
Fourth, the mall welfare The
mall welfare is still very attractive to users. Take Didi coupons, which can stimulate users to use the software. The introduction of mall welfare can stimulate user consumption and increase user activity, which is also very good.
You will find that this user management can be said to be very common. For example, Pinduoduo's coupons and the upcoming double twelve benefits all use this user management.