Abstract: television broadcasting and hosting explore the artistic features of the language and its main purpose is to be able to play a role in raising the professional level of the host broadcasting process. Only understand the language broadcasting after hosting art features, we can be more rational utilization of the artistic features of these languages, to attract more visitors, increase television ratings. It can be seen, "television broadcasting and hosting art of language features to explore" the subject of great significance. To this end, the author analyzes the characteristics of starting from language television broadcast hosted on research presided over artistic features of language TV station broadcasting the role of in-depth analysis, and on the basis of comprehensive, in-depth to explore the artistic features of the host language television broadcasting Finally, we discussed the strategy on the rational use of television broadcasting and hosting art of language features.
Keywords: TV; radio host; language; arts; features; role; policy
1 television radio host language features analysis
Television radio host language features mainly reflected in three aspects, first is the creative language; second aspect is the normative language; third aspect is the nature of language. Creative language mainly refers to the radio host is to transmit information by voice This feature determines with high demands on the host language. New Era, presided over by the impact of television broadcasting network platform, how to gain a foothold in growing this background, we need creativity of its language; normative language of the host of demanding language skills in the language the normative, play an exemplary role; the emphasis on natural language broadcasting host teaser to do with sound to sound and moving, the audience through sound infection to cause the audience to resonate through the sound.
2 television broadcasting and hosting study the role of artistic language features
As technology and economic development, broadcast television presenter is increasingly becoming a more common profession, from the current television broadcasting and hosting the work point of view, the higher the requirements for language arts presenters, while their resourcefulness the ability to have higher requirements. Although the emphasis on different TV host species differ in language arts, but from the big ways that we can find in art features to certain rules, and these rules for the study of television broadcasting and hosting art of language is very beneficial feature , for the process of training new people is also very important. After the twenty-first century, the television industry was a rare opportunity for development, various types of television Hundred Flowers, each have their own characteristics, but greatly contributed to the television broadcast over this career development. Although different broadcasting host of different possible ways to host a show, but they presided over the program during the language arts exhibited substantially the same characteristics, we can by means of these commonalities along with some details on the changes to create a more popular the audience's host, television ratings increase. We know that some television stations broadcast host elegant style of conversation, giving a very intimate feeling, the reasons for this effect, one is due to host personal charm, you will be able to attract the audience unknowingly, to give them very a strong sense of intimacy; on the other hand is the host nurture out, that accounts for the majority, through television broadcasting host language study artistic features that can let other popular broadcasts in their own language arts presenters see above shortcomings and make improvements, to improve their language arts literacy but also can improve the television ratings, so whether it is or from theoretical terms, as well as for television broadcasting presenter can get better development from a practical, first Research should be fully aware of the role of television broadcasting and hosting artistic features of the language, and to take effective measures to this effect will be produced by the process reflected in practical applications. To become an excellent, well received by the audience of broadcast television presenter, should first recognize that language is not just used for basic tool of communication, but also to clearly realize that language is one worthy of in-depth study of knowledge and art, to use an artistic eye to look at language, so as to make the audience feel the beauty inherent in the language, as much as possible to make their language more artistic, more appropriate. A veteran of television broadcasting presenters are often able to combine types of television programs, to make use of important elements of the language they express, even sensual body language, complete demonstration of their language arts training, to improve their in Among the audience affinity, strengthening the appeal to the audience in order to achieve the purpose of improving program quality levels. Although this process sounds like "enigmatic", but we can by means of the process of broadcasting host artistic features of language study found that television stations and secret tips, step by step to produce a teaching framework can be related personnel training for television broadcasting moderator host broadcasting industry create a more genuine talent has in a very short period of time.
3 TV stations broadcasting feature to explore the host language arts
TV stations broadcast over the industry in China has developed for decades, in these years, which we can also find different hosting a radio show broadcast host though the styles vary, but can still be found in common artistic characteristics of their language, the following article from artistic aspects of television broadcasting host language feature elaborate.
3.1 broadcast language used tends to be colloquial, popular
Compared with the traditional host of television broadcasting, television broadcasting is currently hosting a radio show host language used become more and more colloquial, popular, giving viewers more intuitive intimacy. Through the study of those good television broadcasting host, we can find that their linguistic characteristics exhibit a very strong affinity, firmness and flexibility, cordial and simple, although did not use flowery language to express those related content, but can also be let the audience feel a profound cultural foundation broadcasting host language from those languages, while also revealing the artistic features yet elegant. This suggests that the popular easy to understand language is not without artistic at all, but how about artistic expression by presenting it to the audience, have to say, this process of broadcast television presenter was a difficult test. Any good host broadcasting can not happen overnight shaped by, on the one hand requires the host broadcasting uninterrupted practice, drawing on the basis of previous experience keeps finding new things can be transformed in the future for himself presided over the process things; on the other hand also requires television stations to give them more performance opportunities, so that they can express themselves on the platform, relax your mind, put right attitude to work, so as to allow them to the audience in the program more approachable a feeling of. Of course, we have to understand spoken and written host broadcasting of expression is very different, there are a lot of text on paper must be translated into colloquial expression, the audience sounds can be more comfortable, it is more adapted to Radio host of features to work. The broadcasting language is actually developed on the basis of spoken language, it retains the exchange and equality of the characteristics of spoken language, but also those of the colloquial expression expressions more complicated lengthy content abandon, randomness will also eliminate expression Lost. In short, to ensure that broadcast in the language used tends to be colloquial, while popular, but also without losing the charm of art and achieve organic fusion of art and language.
3.2 presided over the language gradually to the fashion direction
The fashion here mainly refers to radio host language itself has a particularity, under normal circumstances, we are able to accept more common form of the language is embodied universality, only a universal language to get more in the crowd widely disseminated to more vitality. Language is the special nature of fashion, and also the numerous announcer pursued higher realm. One of fashion is artistic language features external performance, only those able to reach this level of understanding and use of language to a certain state of broadcasting host. In addition, the language of fashion is also reflected in the personalization features express language, the language style should be able to, only these two were the perfect fusion of hosting the program according to their characteristics and reflect the comprehensive features of the individual languages can in the process of creating a unique radio host, only to their own style, of course, the host language must be able to be consistent with the progress of society, capable of advancing, their quality, their own style of language, content, presentation and so on to make adjustments to adapt to the times and the actual needs of the audience. However, we must clearly realize that the host broadcasting, fashion-oriented process should pay attention to a degree, and also adopt a reasonable way, the blind pursuit of fashion is likely to lose themselves in the course of the chase, become neither fish nor fowl . In fact, the simple pursuit of fashion is not desirable, the language itself is a mass presided over a social language, with extensive exchanges and inclusive characteristics, which also resulted in its development is limited by a variety of factors in society and impact. With the move of globalization, various foreign languages can enrich the content of the selected radio host language, making the host's statements are more colorful, brilliant, although this use of these foreign language process because cultural differences may produce some unpredictable consequences, but still should be recognized that these foreign languages in shaping fashion role of radio host language arts.
3.3 dubbing language development direction of diversification
Of course, talking about the dubbing mainly refers to the commentary for TV programs recorded with the picture, it does not include the voice of the characters in the film and television works language. The reason, however, with the development of the times and people's tastes change, dubbing language gradually showing a diversified development trend, and the formation of this situation consists of two aspects: first, the development of television and related industries allows the division of the relevant staff more and more clear, detailed, some of the host broadcasting gradually shift to dub job; the second is the impact of foreign culture, the audience's tastes gradually changed, in order to meet the needs of the audience, it is necessary to make the voice of language diversity development. Diversified development trend of television broadcasting show host raised new objectives and requirements, the face of these uneven levels of foreign language, they must be able to reasonably be able to achieve its integration into the language arts after selection. From the current situation, most viewers prefer those distinctive, unique flavor characteristics of language arts, those of unity of style and language can not meet the needs of the audience. In short, the study, led by artistic features of the language can be found on the current television broadcasting, currently broadcasting the language become more and more colloquial, popular, yet elegant at the same time also narrowed the distance between the audience, the audience more acceptable style of the language; reason the same time, also presided over the language gradually to fashion-oriented direction, formation of this situation brought about by globalization on the one hand the impact of foreign culture, forcing the host broadcasting of their language style do a change; on the other hand also requires the host language can be consistent with the progress of society, able to advance with the times, constantly, to make adjustments to their own style of language, content, presentation, etc., in order to adapt to the times and the audience actual needs; with the development and changes in people's tastes, making the dubbing language gradually showing a wide range of trends.
4 rational use of television broadcasting and hosting artistic features of the language policy
The main purpose of television broadcasting and hosting explore the artistic features of the language is to be able to play a role in raising the professional level of the host broadcasting process. Only understand the language broadcasting after hosting art features, we can be more rational utilization of the artistic features of these languages, to attract more visitors, increase television ratings. In order to be able to properly use language television broadcasting and hosting art features, it should first create a language belonging to host unique style, so this unique language style became a business card. The facilitator should regulate their own auspices term, even if the local program should also be expressed in Mandarin, which is the most basic requirements of the host, in the actual process presided, the host must also be adopted according to the type of television programs colloquial language, to meet the requirements of the PFP program. Only those who have the host of unique features of the language does not let the audience listening fatigue, to ensure the higher ratings. For different types of programs, the host language style should also be different. For rigorous news programs, the host should use the solemn and rigorous language, ensure the accuracy of the expression of their own language; and for entertainment programs, the host should use some humorous language lively atmosphere, attracting the interest of the audience.
5 Conclusion
In short, as technology and economic development, broadcast television presenter is increasingly becoming a more common profession, from the current television broadcasting and hosting the work point of view, the higher the requirements for language arts presenters . Explore the artistic features of television broadcasting and hosting of great significance to improve the value of television ratings.
references
[1] Zeng Shaohua, He Xinshi, Deng Tonic. Let host a "new value" creator --- Practice Guangdong Radio and Television presenter studio [J]. Chinese reporters, 2017, (01).
[2] Hu Jiang silver. "Facing the challenges of the new century, how to broadcast bigger and stronger" theory seminar held in Chang [J]. Sound screens in the world, 2001 (S2).
[3] Li Jieting, Hu Yuzhi. Accommodation "personality" and "standard" --- local stations radio host language application strategies and methods [J]. Yichun University, 2009, (01).
[4] Luo Fortunately, Yang Kang. Explore new bilingual radio host Reform of ASEAN, as the spread Que --- A Case Study of Guangxi College of Art [J]. News Research Guide, 2015, (21).
Author: Chen Mei Unit: Sanya, Hainan Province, radio and television