The latest news shows that Google plans to officially implement a key part of its high-profile "Privacy Sandbox" plan on January 4, 2024, that is, restrict the use of third-party cookies in the Chrome browser. The main goal of this initiative is to strengthen user privacy protection while raising privacy standards in the browser market globally.
Currently, about 1% of Chrome users worldwide have begun to experience this change. They will activate the "Tracking Protection" feature by default when using Chrome, which will effectively prevent tracking by third-party cookies. These users can see relevant prompts in the browser's address bar and know that their privacy is protected.
Google plans to extend this policy to all Chrome users in the second half of 2024. However, during this transition period, there may be some challenges. For example, if some websites cannot load properly due to the new policy, Chrome may temporarily allow the use of third-party cookies.
Chrome currently holds 62.85% of the global browser market, so the impact of this move will be huge. Google describes this strategy as "responsibly phasing out third-party cookies." Despite such efforts, Google may still face pressure from regulators to mitigate the impact of its policies on the local advertising industry.
This article comes from:2024 Google Chrome update: Enable privacy sandbox, restrict third-party cookies-download set (xzji.com)
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