Lip makeup refers to products that play a cosmetic role on the lips, including four categories: lipstick/lipstick, lip gloss/lip gloss/lip glaze, lip pencil/lip liner, and lip mud. Overall, my country's current lip makeup subcategories are mainly concentrated in lipstick/lipstick, lip gloss/lip gloss/lip glaze. The market acceptance of lip pencils/lip liners is low. This is because the main ingredients of lip pencils/lip liners are oils, waxes and pigments, and generally do not contain emollient. Consumers generally believe that the texture of lip pencils/lip liners is Dry, poor tinting power.
From the perspective of product classification, my country's current lip cosmetics subcategories are mainly concentrated in lipstick/lipstick, lip gloss/lip gloss/lip glaze. The market acceptance of lip pencils/lip liners is low. This is because the main ingredients of lip pencils/lip liners are oils, waxes and pigments, and generally do not contain emollient. Consumers generally believe that the texture of lip pencils/lip liners is Dry, poor tinting power. Lip mud was not launched by merchants until 2020 and is still in the initial promotion stage.
Currently, there are more than 4,000 officially registered beauty and cosmetics companies in my country. There are many brands, and famous brands play the leading role. There are more than 3,000 brands in the country, with more than 4,000 varieties. Among them, more than 20 brands occupy a dominant position in the market, accounting for about 0.7%. Various brands occupy their respective market segments, and some consumers have gradually tended to stick to one or a few brands.
Since the price and gross profit margin of high-end products are higher than those of low-end products, in the next few years, companies will increase investment in research and development and shift to the field of high-end products. Production and consumption are expected to continue to maintain steady growth in the future. To meet the growing demand, more and more players will enter the industry.
Even amid the global economic downturn, the global beauty market has never experienced stagnation or negative growth. The female market has always been a high-potential market in e-commerce. As the saying goes, it is natural for women to love beauty. The beauty and personal care category occupies a very large industry in the female market.
The survey shows that nearly 60% (62%) of Chinese urban female consumers say they wear makeup almost every day. When doing makeup, consumers can only choose three essential products: lipstick/lip gloss (63%), BB/ CC creams (49%) and foundation products (41%) top the list. It can be seen that with people's pursuit of beauty and fashion, lipstick has gradually become a daily necessity for more and more women.
Data shows that more than 3 million female users have purchased more than 5 lipsticks in a year, and their age distribution is quite wide. As the main force of lipstick consumption, the "post-90s generation" accounts for more than 50%, and consumers over 50 years old also contribute 2%. 44.8% of the post-95s generation wear lipstick every day, 47.3% carry lipstick with them, and more than 20% own more than 5 lipsticks.
In the domestic market, competition among lip cosmetics brands is extremely fierce, and the aggregation effect of leading brands is obvious. From a category perspective, international brands almost monopolize the lipstick/lipstick head market, while domestic brands perform well in subcategories such as lip glaze and lip mud.
Although the proportion of the local cosmetics market is relatively low, consumers' willingness and ability to consume cosmetics will continue to increase in the future. The cosmetics industry has great room for growth. Local cosmetics brands are rising and will gradually break the monopoly of international brands.
With the consumption upgrade of mid-to-high-end people, the high-end brand market will grow rapidly. As my country's makeup product consumer structure upgrades, high-quality lipstick will become the mainstream of lipstick market consumption. However, international brands have a clear advantage in the high-end makeup field, and it is very difficult for local brands to break the monopoly of international brands in the high-end field.
In the future, the brand effect of local beauty products will continue to be highlighted, and it is expected that the growth rate of the local beauty market will be higher than that of the overall beauty industry. Local skin care plays a major role in the local beauty market, but in the future, consumers’ willingness and ability to consume makeup will continue to increase, and the makeup industry will have greater room for growth.