The rise of the Internet network economy, so that "people yard" The basic thinking retail unprecedented exposure appeared in front of people, but also this time we discovered that not only most of the problems come from the retail industry can "yard man" three dimensions thinking analysis, sales and even other business enterprises, companies can basically use "yard man" to thinking and analysis.
Video version explain: open class section Aowei software online
So, what "yard man" really mean that? How should guide the data analysis?
First, let's understand the "yard person" means, or the content.
Take, for example, when we find customer price decline, need to find the specific reasons, they need to be analyzed separately from the people, goods, farm three angles.
From the people, goods, field of view, basically established the basic analysis of ideas and analysis direction, fell to data analysis of specific topics you need into the actual data analysis, tracking metrics such as market analysis, sales analysis.
Market tracking index analysis
Such as the rate into the store, upstairs rate, touch rate, turnover rate, completion rate, etc. can be used to track data so that the data user to quickly understand the situation, we say that the market is tracking metrics.
Into the store rate = number of people into the store / passing number
Upstairs rate = number of customers of this layer to the upper / customer to enter the number of layers present
Touch rate = number of customers in the touch of a commodity / passing number of a commodity
Turnover ratio = turnover number of customers / number of people into the store
Completion rate = number of completed sales / sales target number
Block trading accounted for the bulk purchase price = / total sales
In the same piece of analysis reports, these tracking metrics different topics for linkage analysis to the store for the linkage point, can be quickly and clearly presents all kinds of indicators tracked in the same store to help decision-makers to grasp the overall management of the store situation, and early detection of problems, and then further analyzed to determine the cause of the problem, find a solution.
The figure market index tracking reports production methods in the video has a more comprehensive description, you can try to make a market reference video tracking metrics analysis reports, more conducive to further understand and master the production of visual analysis reports.
Sales analysis
Sales index analysis (renderings)
In terms of retail, sales or corporate behavior, sales analysis is one of the key routine data analysis, but how to use OurwayBI visual analysis software to complete an intuitive, comprehensive in-depth analysis of sales analysis reports?
In general, we will take the analysis of different time periods - the year, month, week, day time, especially in annual sales, quarterly sales, monthly sales is the most common, and employees and performance-related fixed target, it is easily noticeable. These analyzes do make reports to management decision-making one understand, also requires in-depth comprehensive enough to quickly mine data presented information but not every analysis report authors can do.
We can refer to the video mentioned in the data analysis of ideas, visual analysis reporting step, create their own a complete index of sales analysis reports, if any problems encountered in the production process, can seek assistance through exchange group Aowei BI operation.
The above is the entire contents of this issue, "the analysis of the retail industry data market indicators (on)" · finishing skills, more courses continues update.