Recently, the new media platform has started the trend of mutual fans. Every self-media person is sparing no effort to play "mutual fans". For mutual fans, the praise and criticism are mixed. Batman IT has operated today's headline self-media account for some time. , There is no special achievement, but it is quite enlightening.
Faced with the above problems, Batman IT believes that this is not an opposite problem:
whether it is rapid growth of fans or slow accumulation of content, it is just a channel for fan growth.
For Toutiao operators, any choice is goal-oriented.
If you have KPI pressure to increase fans in the short term, then you will naturally increase fans quickly. If there is no relevant pressure, it can be determined according to the situation.
The advantages and disadvantages of mutual fans and rapid growth of fans:
Advantages:
1. Increase the weight of accounts
For any platform, fans represent the right to speak from a certain perspective, and the number of fans is large. Of course, your influence on this platform is great. From a technical point of view, the same content, different fans, generally speaking, the more fans, the higher the spread rate.
2. Maintain a stable relationship.
Mutual fans are relatively one-way attention and have a high stickiness. Usually, if you continue to output certain quality content, you are rarely unfollowed.
3. Although the establishment of personal relationships
is just mutual fans, not strong relationships, but in the process of establishing mutual fans, there will be effective interactions, which will pave the way for your future marketing and promotion content, and facilitate communication. It is recommended that everyone actively participate in various headline groups of mutual fans.
Disadvantages:
Fans who follow each other are relatively inaccurate, with many likes and relatively few forwarded comments. For this reason, you may need to adjust your content strategy and post some non-professional content appropriately to improve interactivity.
High- quality content, slowly accumulating fans Advantages and disadvantages:
We know that the main sources of Toutiao fans include the following channels: Toutiao Articles, Q&A, Micro Toutiao, videos (Watermelon, Douyin, Volcano)
Advantages:
Using high-quality content, original articles , accurate attraction Fans, highly interactive, will actively comment and forward, which is conducive to the realization of content, and the conversion of different channels is relatively high.
Disadvantages:
high-quality content, currently on the appeal platform, the speed of acquiring fans is relatively slow compared with previous years. For Toutiao, it prefers original professional and interesting content.
The focus here is on the "interesting" in the back, which is easy to understand. You must not only ensure that your content is highly professional, but also ensure that this content is easy to understand and highly interactive.
Then, for the above channels, the following suggestions are given:
Headline article: Getting original tags as soon as possible is king, and writing research titles is half the battle.
Wukong Q&A: Learn to choose questions, content that is easy to spread and discuss, and get certified as a person quickly.
Micro Toutiao: Participate in #hot topics on a daily basis to ensure that the content is short and accompanied by high-quality pictures.
Video Matrix: For entertainment content, the dissemination is quite strong. Of course, you can also share professional video content.
Summary: Generally speaking, headline articles are used to share highly professional content, Wukong Q&A, you can lay out the long-tail matrix of your own account, and fan attributes can be relatively broad, while micro headlines are used to increase account activity, and Dissemination channels for articles and Q&A.
Original Batman IT https://www.batmanit.com/p/303.html