How can enterprises efficiently manage new media matrix accounts? Improve operational efficiency and monitor content risks

In 2023, in the face of an uncertain market environment, it is even more important to accurately control business trends. For companies with a large number of accounts on new media platforms such as Douyin, Xiaohongshu, Video Account, and Kuaishou, the unified management of matrix accounts will be realized . It is not only the key to respond to the impact of market uncertainty, but also provides room for more effective reduction of operating costs.


Is there a more scientific way to manage new media matrix accounts? "Matrix Communication" provides a solution to help enterprises complete account centralized management by meeting the needs of five functional scenarios: centralized account management, operational efficiency improvement, content trend insight, dynamic observation of competing products, and asset risk supervision. Data sorting, effect review, strategy adjustment, risk monitoring and efficiency improvement.


If you have similar needs, you can search "Xinbang Matrix Link" on Baidu to find out.


To expand, the "Matrix Number Resource" of Matrix Link can be imported into the accounts of enterprises in batches, and supports the organizational framework based on the enterprise to create multiple groups, realize cross-domain and cross-group governance, and make management more efficient.

*Matrix has now connected to 7 major media platforms: Douyin, Official Account, Video Account, Kuaishou, Xiaohongshu, Weibo, Station B


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▲ Picture source: Matrix Communication - Matrix Number Resources


"Operation Report" automatically generates reports on account operations on a weekly/monthly/quarterly basis, eliminating the need for manual statistical data and greatly improving efficiency.

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▲ Source: Matrix-Operation Report

"Performance Tracking" intelligently tracks the completion of customer-defined account operation tasks, and realizes real-time performance monitoring and review.


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▲ Source: Matrix Communication - Performance Tracking

"Matrix Physical Examination" helps companies check whether the content of the account is sensitive, whether the operation is compliant, and comprehensively detect the potential risks of account operation.

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▲ Picture source: Matrix pass-matrix physical examination

In addition, Matrix has more practical functional sections. "Asset Precipitation" helps companies complete the backup and secondary use of self-created materials; "Platform Insights" helps operators grasp industry hotspots and changing trends; Enterprises understand the operation dynamics and operating conditions of competing products.


If you are interested in Matrix Communication, you can search "Xinbang Matrix Communication" on Baidu and apply for a trial trial. For customers whose needs match, we provide free product experience opportunities, come and contact us!

*Matrix is ​​more suitable for companies with more than 50 managed accounts

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Origin blog.csdn.net/newrankcn/article/details/130090034