What kind of inspiration and reference can Bubble Mart’s overseas journey provide to Chinese overseas companies?
The overseas journey of Chinese trendy toy brands
If you talk about Bubble Mart among young people, everyone probably knows about it. This trendy toy company founded in 2010 has grown into China's leading trendy culture and entertainment company with its dazzling array of innovative products that consumers can't put down.
However, in the view of Bubble Mart, even though it has been loved by many Chinese people, this is still not enough. The goal of this company is a broader sea of stars.
In fact, as early as 2018, Bubble Mart began to seek market growth space and expand its global business territory by sailing overseas. In order to accelerate its overseas business strategy, Bubble Mart decided to enter overseas e-commerce business and chose a more challenging independent website building model to build and operate a global online mall with the goal of "security, stability, and cost controllability".
After careful and careful research and investigation, Bubble Mart chose Amazon Cloud Technology as its preferred cloud service provider for overseas business to accelerate its global business layout.
Reasons to choose Amazon Cloud Technology
Among cloud service providers with many strong players, why does Bubble Mart only choose Amazon Cloud Technology? What are the thoughts and considerations behind the cooperation between the two parties?
Regarding this issue, Xing Zongyu, CTO of Bubble Mart, listed seven major advantages of Amazon Cloud Technology: 1. Extensive and in-depth cloud services; 2. Fully verified business stability; 3. Industry-leading security compliance concepts; 4. , Rich practical experience with customers; 5. Business support from the Chinese team; 6. APN partner network; 7. Amazon system business support.
"When we first chose Amazon Cloud Technology, the first thing we considered was security. Because different countries and regions that go overseas have different requirements for data security, and Amazon Cloud Technology is very experienced in this area. Deployed on Amazon Cloud Technology , can directly inherit the compliance of its high-standard cloud infrastructure and meet the requirements of overseas supervision and compliance policies. Basically 80 to 90 percent of domestic brands going overseas will choose Amazon Cloud Technology for this reason." Xing Zongyu introduced to Fun Technology, “Secondly, Amazon Cloud Technology’s extensive and in-depth cloud services help us effectively reduce costs and enable easy deployment and rapid expansion; furthermore, Amazon’s global business system also provides us with There is a lot of help and support, including our own layout in Amazon e-commerce, especially in North America and Southeast Asia markets, which can effectively expand business channels for us through Amazon's powerful e-commerce system."
Global layout of cooperation between both parties
According to reports, Amazon Cloud Technology’s global infrastructure currently covers 102 availability zones in 32 geographical regions and can connect customers in 245 countries and regions around the world, covering popular areas for Chinese companies to go overseas. For Bubble Mart, cooperation with Amazon Cloud Technology can not only quickly build a solid technical foundation and obtain one-stop technical support and services, but also help rapidly expand business in North America, Europe, Asia-Pacific and even global markets.
With the help of Amazon Cloud Technology, Bubble Mart quickly built its North American and global independent stations, while using Amazon Cloud Technology's massively scalable object storage service Amazon Simple Storage Service (Amazon S3) and content distribution network service Amazon CloudFront , relational database Amazon Aurora, Kubernetes container orchestration service Amazon Elastic Kubernetes Service (Amazon EKS) and other services to deeply explore the value of data to accelerate innovation.
For example, in the process of rapidly deploying a global online mall, Amazon Cloud Technology not only helped Bubble Mart save 10% of costs, but also significantly shortened the compliance cycle; Amazon Aurora can achieve this without changing the established technical architecture. It has 5 times the throughput of standard MySQL, 3 times the throughput of standard PostgreSQL, and has low latency, effectively reducing database operation and maintenance costs; even for nodes facing explosive traffic surges such as "Black Friday" , Bubble Mart e-commerce can also provide consumers with a smooth access experience.
In addition, in response to security compliance issues that have attracted much attention in enterprises' overseas business, Amazon Cloud Technology provides more than 300 security, compliance and governance services and tools, and has more than 17 years of compliance experience in compliance with local policies. With the help of Amazon Cloud Technology, Bubble Mart not only ensures the information compliance and security of consumers in different markets and effectively controls compliance risks, but also significantly shortens the project cycle and greatly accelerates the pace of expanding overseas markets. .
Insights on the experience of enterprises migrating to the cloud and going overseas
Regarding this cooperation between the two parties, both Bubble Mart and Amazon Cloud Technology have their own experiences and insights.
“Through cooperation with Amazon Cloud Technology, we have achieved the following benefits: First, we have been building our own global official mall, and it is an independent website; second, we have used Amazon Cloud Technology’s products, including databases, The server saves a lot of costs through agent operation; third, it provides a stable and smooth customer experience for consumers around the world." Xing Zongyu introduced.
"Business has national boundaries, but art has no national boundaries. The supply chain will have cost restrictions, but human happiness has something in common with beauty and the desire for beautiful things. So we are also very pleased to see that in many countries, As the first store in the capital city of the country, local consumers’ acceptance of Bubble Mart among the users who have purchased it is also quite high, so we have great confidence that in these domestic and overseas markets including Amazon Cloud Technology With the support of various partners, we will achieve more and better results in the new overseas battlefield in the future." said Zhou Shuying, Chief Consumer Operations Officer of Bubble Mart.
"We see that many retail companies are now doing overseas business. In my opinion, this is a process similar to a second entrepreneurial venture. With the rapid growth of overseas business, the flexibility and expansion of the underlying IT platform The flexibility also brings great challenges. Amazon Cloud Technology’s rich cloud services can help customers build highly elastic and scalable platforms more quickly, and can provide good support for customers during the period of rapid business growth. Therefore, Amazon Cloud Technology has gained a lot of customer trust in supporting e-commerce retail companies such as Bubble Mart in their overseas expansion." Jiang Zhenyong, Architect Manager of the Solution Architect Department of Amazon Cloud Technology Greater China, said, "We can support in three aspects For retail e-commerce companies to go overseas: First, through Amazon Cloud Technology’s global infrastructure, it can help retail e-commerce customers quickly build business platforms and localized operating networks around the world; second, through data analysis, it can help customers implement marketing together. and promotion solutions, such as personalized recommendations, intelligent product search, intelligent customer service, etc.; at the same time, we are also trying to use new technologies such as generative AI with customers; third, Amazon Cloud Technology’s partners around the world, as well as Amazon’s global business system, can Providing clients with a range of services from digital solutions to strategic operations.”
Jiang Zhenyong pointed out that from the perspective of localized operations overseas, companies need to build complete sales, supply chain, advertising and marketing, customer service and other local channels after going overseas, and these links are inseparable from the support of IT. Regardless of customers in retail or other industries, no matter where they choose to conduct overseas business, Amazon Cloud Technology can empower customers to quickly implement their business through innovative technical solutions.
