Blind boxes are mainly a sales model based on random selection, because they cannot see the contents inside, and people are also called invisible boxes with random attributes.
This kind of trend born in Japan was originally called mini figures, and after it became popular in the European and American circles, it was called blind box. As a trendy toy, blind boxes quickly opened up the market for young people. Just like middle-aged people are obsessed with stocks, most young people love blind boxes as much as this. Such as the archaeological blind box beauty blind box and the long-popular Bubble Mart.
In 2020, as soon as Bubble Mart was listed in Hong Kong, it received subscriptions as high as 365 times. The stock market soared 100% at the beginning of the market, and the market value once exceeded 100 billion Hong Kong dollars. At its peak, it was close to 150 billion Hong Kong dollars. It was even called the Moutai of young people .
The traditional online blind box games are relatively monotonous, and can only be superimposed through the income of 1 yuan and 1 yuan, and the profit is low. Even if the platform has traffic, but in addition to paying for friends and collecting franchise fees, the monetization channel is too single, and the customer flow is unstable. The platform is easy to lose the repurchase rate; and the latest popular blind box social e-commerce has changed the shortcomings of the traditional blind box. The new way of combining e-commerce with goods + blind box to make friends allows users to get super-value gifts while making friends. Blind owners who distribute blind boxes can also experience the fun of making money while making friends. While satisfying the user's interest, the platform indirectly conducts e-commerce delivery of goods through the user's unpacking of blind box gifts to obtain more benefits;
How to initiate a blind box activity?
1. Consumers must have blind box coupons to initiate activities;
2. To launch an event, you need to pay: 30 yuan + 69 blind box coupons;
3. The initiator cannot open his own blind box;
How to participate in the blind box opening?
1. Participants need to pay 5 yuan each time they open a blind box;
2. Each consumer can open the blind box multiple times;
How do consumers get [Blind Box Coupons]?
1. Become a platform seed user
For the first 1,000 seed users on the platform, each person will be given 100 blind box coupons for free.
2. Open other people's blind boxes
If you win, you can choose 198 blind box coupons; if you don't win, you can also get 99 blind box coupons.
If consumers who open the blind box don’t want the 198 blind box coupon, they can choose to pick up the goods. It is equal to 5 yuan and they “buy” a product worth 99 yuan . It’s worth it!
Compared with offline blind boxes, the online economy is even better. Because it is a blind box, you can't see anything, so once the things inside are sold, you will start to generate huge profits, so you are ready to try it.
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