Produced | CSDN Cloud Computing
From its establishment in 2010 and the release of Molly IP's blind box products in 2016 to now, Bubble Mart has become a well-known trendy toy brand with more than 4,000 employees around the world. Just like many IPs such as Disney and Japanese comics that are loved in the Chinese market, Bubble Mart has also brought many IPs out of the Chinese market starting in 2022. It is a very typical representative of retail companies going overseas.
The second stage of retail going overseas: global collaboration
Now, Bubble Mart has entered 23 overseas countries and regions including South Korea, Japan, the United States, Canada, the United Kingdom, and Singapore. According to Zhou Shuying, Chief Consumer Operations Officer of Bubble Mart, Bubble Mart has now gone through the first stage of scale-up process of going overseas (overseas stores are 100% profitable), entered the second stage, and will focus on Put it into the collaborative work between local teams and headquarters teams in each country of Bubble Mart.
Achieving global business collaboration requires efficient support from underlying IT infrastructure and technology. For example, Amazon Cloud Technology, the world's top cloud computing provider, has IT infrastructure covering 102 availability zones in 32 geographical regions, connecting customers in 245 countries and regions around the world, covering popular areas for Chinese companies to go overseas, and can provide services for Bubble Mart. Build a solid technical foundation and provide one-stop technical support and services to help Bubble Mart rapidly expand its business in North America, Europe, Asia-Pacific and even the world.
According to Xing Zongyu, CTO of Bubble Mart, Bubble Mart has built its North American and global independent stations based on the products and services of Amazon Cloud Technology. Bubble Mart also uses Amazon Cloud Technology’s computing, storage, database, data analysis, and containers. and other services to deeply explore the value of data to accelerate innovation. With the help of Amazon cloud technology, Bubble Mart quickly deployed a global online mall, which not only saved 10% of costs, but also significantly shortened the compliance cycle.
Storage, data services, security compliance, what else does Amazon Cloud Technology support for overseas retail sales?
Specifically, Bubble Mart uses Amazon Cloud Technology’s massively scalable object storage service Amazon Simple Storage Service (Amazon S3) to build an underlying data lake to store massive business data in the e-commerce industry. With Amazon S3's nearly unlimited storage capacity and high durability of up to 11 nines, the availability and security of core system data are effectively ensured; at the same time, the fast, highly secure, and programmable content delivery network (CDN) service Amazon CloudFront is used to Low latency, high transfer speeds securely distribute images to customers around the world, making website access smoother and faster for consumers.
Data processing requires a powerful database for support. Bubble Mart uses Amazon Cloud Technology, a relational database specifically built for the cloud and compatible with MySQL and PostgreSQL. Amazon Aurora can achieve 5 times the standard without changing the established technical architecture. The throughput of MySQL is 3 times that of standard PostgreSQL, and it has the characteristics of low latency, effectively reducing database operation and maintenance costs.
The e-commerce industry has very obvious business peaks and troughs. With the help of Amazon Cloud Technology's Kubernetes container orchestration service Amazon Elastic Kubernetes Service (Amazon EKS), Bubble Mart can achieve easy deployment and rapid expansion, even during events such as "Black Friday" Nodes experiencing explosive traffic surges also provide consumers with a smooth access experience.
In addition, safety and compliance are one of the issues that Bubble Mart pays close attention to in its overseas expansion. Amazon Cloud Technology provides more than 300 security, compliance and governance services and tools, and has more than 17 years of compliance experience in local policies. Relying on Amazon Cloud Technology's rich compliance practices, Bubble Mart has effectively controlled compliance risks, significantly shortened the project cycle, and ensured the information compliance and security of consumers in different markets.
As a global cloud computing giant, Amazon Cloud Technology has many flagship products in computing, storage, data and other fields. The advantage of global scale may also be a very important choice and reference for Chinese companies to go overseas. Bubble Mart leverages Amazon Cloud Technology's overseas infrastructure and security compliance experience, which is worthy of reference for development teams with overseas plans. CSDN will continue to report on the latest trends in enterprise overseas technology development.