On August 22, Bubble Mart released its 2023 interim results. The data shows that in the first half of the year, it achieved revenue of 2.814 billion yuan and adjusted net profit of 535 million yuan, a year-on-year increase of 42.3%, of which net profit was 477 million yuan, exceeding the net profit of last year. The overseas business continued its rapid growth and disclosed its profit for the first time. The revenue was 376 million yuan, a year-on-year increase of 139.8%; the net profit was 78.89 million yuan, a year-on-year increase of 183%.
The financial report shows that with the continuous expansion of channels and the continuous enrichment of IP, and through omni-channel membership operations, the scale of Pao Mart users has rapidly expanded. The data shows that in the first half of the year, 4.384 million new registered members were added, and the cumulative number of members exceeded 30 million, reaching 30.388 million. In the first half of 2023, members will contribute 92.2% of sales.
In addition, in terms of offline channels, in the first half of 2023, Bubble Mart will open 19 new offline stores, increasing the number of stores from 329 to 340; opening 120 new robot stores, increasing the number of robot stores from 2,067 to 2,185 . In terms of online channels, the Bubble Mart box-drawing machine applet achieved a revenue of 373 million yuan in the first half of 2023, and the revenue of the Tmall flagship store in the first half of the year was 155 million yuan. The content e-commerce team built multiple self-operated live broadcast rooms according to the characteristics of IP and series, output high-quality live broadcast content on the Douyin platform and achieved outstanding sales performance. The revenue of the Douyin platform in the first half of 2023 will be about 110 million yuan, a year-on-year increase of 569%.