Overseas blind boxes refer to the packaging boxes mainly for unknown products sold overseas. Its characteristic is that the products, models and prices are unknown, and users can only know the products contained in them by purchasing these boxes. Online blind boxes have developed rapidly in China, but are still in their infancy abroad.
In 2023, the overseas blind box market will usher in a new explosive point. First of all, the country will relax the regulatory policies for cross-border e-commerce, and relax the customs tax for cross-border e-commerce shopping, so that the cost of cross-border goods will be lower, and consumers will spend less, thereby promoting the sales of overseas blind boxes. Secondly, due to the increasing recognition of consumers for foreign trade products, the investment in overseas blind boxes will also increase significantly. With the help of the development of the mobile Internet, cross-border e-commerce merchants can promote through WeChat, Taobao and other platforms to increase consumers' awareness of overseas blind boxes. In addition, with the development of e-commerce, more and more companies have begun to participate in the sales of overseas blind boxes, and their competition will also become fierce. This will make the overseas blind box market more active, which is conducive to the development of overseas blind boxes.
In the future, overseas blind box companies will face more challenges, but they will also have more opportunities. In the face of market changes, enterprises should seize opportunities, persist in innovation, establish brands, and expand markets to seize market share.
- Seize the opportunity and innovate
With the development of the e-commerce industry in recent years, the competition in the e-commerce field has become increasingly fierce, which has brought many challenges to enterprises. Enterprises should take innovation as the key to gain market share. For example, enterprises can grasp new technologies and implement blind box precision marketing based on big data. Supported by data analysis technology, according to the interests, preferences and behavioral characteristics of different consumers, tailor-made blind box content to improve user experience and expand the market. In addition, enterprises should seize the opportunity to expand sales channels, expand overseas blind box channels, increase sales channels, give full play to the advantages of blind boxes, and reach more potential customers. For example, channel integration can be extended to many directly-operated stores and online shopping malls across the country, thereby increasing sales.
- Brand Building
The first step to achieve brand building is to spread the corporate culture and philosophy, display the corporate image, shape the corporate brand image, and make consumers more aware and trustworthy. In addition, in advertising and promotional activities, enterprises can also play a certain role. Marketing campaigns and promotional activities can be used on social media or traditional media to increase the visibility of the enterprise. For example, the culture and philosophy of the enterprise can be displayed through video, graphics and other forms, and the image of the enterprise can be displayed to consumers.
- market development
In addition to seizing opportunities, innovating, and building brands, enterprises can also expand the market to seize market share. First of all, it is necessary to combine the local market, grasp the needs of local consumers, grasp the interests of local consumers, and continuously improve the content of blind boxes to meet the needs of local consumers. Secondly, we must actively expand overseas markets to reach more potential customers and seize opportunities in overseas markets. To this end, enterprises need to adapt to the local culture and consumption habits of different countries or regions, and increase the degree of brand globalization.
In 2023, the overseas blind box market will usher in a new explosive point. Enterprises can seize market share and achieve their development goals through innovation, brand building, and market expansion. In the future, the overseas blind box market will be more colorful. Overseas blind box companies must seize the opportunity, persist in innovation, and strive to open up the market in order to obtain better development opportunities.
<view style="font-size: 50rpx;color: #FFF;font-weight: 500;" :style="{marginTop:safe_top}" >{
{$t('me.获得')}}<{
{prizeGoods.tag_name}}>{
{$t('me.物品')}}</view>
</view>
<view style="position: absolute;left: 0;top: 30rpx;width: 100%;height: 100%;display: flex;flex-direction: column;align-items: center;">
<view style="width: 800rpx;height: 800rpx;">
<u--image class="light_run" src="/static/index/guang2.png" width="800rpx" height="800rpx"></u--image>
</view>
</view>
<view style="position: absolute;left: 0;top: 30rpx;width: 100%;height: 100%;display: flex;flex-direction: column;align-items: center;">
<view style="width: 800rpx;height: 800rpx;display: flex;align-items: center;justify-content: center;transform: rotate(-45deg);">
<view v-show="play1" class="show-rec" style="background-color: #3A3A3A;width: 80%;height: 80%;opacity: 0.4;transform: scale(0)"></view>
</view>
</view>
<view style="position: absolute;left: 0;top: 30rpx;width: 100%;height: 100%;display: flex;flex-direction: column;align-items: center;">
<view style="width: 800rpx;height: 800rpx;display: flex;align-items: center;justify-content: center;transform: rotate(-45deg);">
<view v-show="play2" class="show-rec2" style="background-color: #999;width: 70%;height: 70%;opacity: 0.4;border: 1px solid #FFF;transform: scale(0)"></view>