Today in the post-epidemic era, from large and medium-sized enterprises to small and micro enterprises, blind box games have been launched, and various models of blind box APP development emerge in endlessly. Many enterprises have achieved new growth in sales performance through the blind box system. So what makes major companies have a soft spot for blind box APP development? Today I will give you a detailed analysis.
Speaking of blind box apps, many people may see many identical boxes in supermarkets, downtown, toy stores and other places. These boxes can hold various toys and models. Because the packaging is the same, I don't know what product is in the blind box, so I can enjoy random fun after buying and opening. This uncertain and unknowable factor makes the whole process of the blind box lottery full of mystery, which makes many players unable to stop and make repeated decisions, and also makes consumers be invisibly overwhelmed by the charm of the blind box.
As more and more consumers enter the blind box market, entrepreneurs moved similar offline scenarios to the Internet and started the development of blind box APPs, which led to the rapid growth of the blind box economy in the past two years. Not only that, I think there are several reasons for the abnormal development of blind box apps.
1. Blind box APP users have a wide audience
Young people in the mobile Internet era, especially those born in the 1990s with impulsive consumption characteristics and strong purchasing power, have supported a huge blind box economy. According to the public data of China's trendy play market, the market size will grow to 29.48 billion yuan in 2020, and it is estimated that the global trendy play market will reach 249.48 billion yuan in 2024. The huge number of users and the consumption economy make business owners seize the blind box market one after another, thus speeding up the development process of the blind box APP and boosting the transformation and upgrading of the blind new economy.
2. Blind box APP consumption frequency is high.
When the user opens the blind box in the blind box APP, he may not get the one he wants. Just because they don't always get the blind box, and the price of the blind box is usually very low, consumers are happy to buy it repeatedly and enjoy it. When they get the blind box they want at a low price, the user's sense of surprise is instantly magnified, and the satisfaction is further enhanced. This is also the same lottery psychology of the one-dollar purchase model that has been popular in previous years. The blind box lottery mode can get at least one item with the money spent, which is more acceptable than the mode of buying for 1 yuan, which also makes the blind box mall profitable and easier to promote. Therefore, more merchants are willing to integrate the blind box function into their own applets or apps, and the development of blind box apps is extremely hot.
3. Blind box APP development to connect users.
The blind box APP has certain social attributes. Users can connect consumers of different industries and ages in the process of collecting blind boxes, and become a refined social gathering point. Relying on the ability of big data, it is possible to establish a blind box user community with similar interests, and always increase user viscosity through community marketing and connect users deeply. At the same time, the blind box APP development can even provide blind box recycling, blind box transfer, blind box exchange and other modes through social data, so that users who don't like blind boxes can sell them at a discount instantly. Diversified models have led to an increasing number of blind box app developers.
4. Blind box APP development functions are ever-changing.
After years of development, the current blind box system has integrated the core functional modules of the blind box mode such as one-click opening, one-click selling, trendy community, friend invitation, recycling and exchange. Whether it is original development or secondary development of various malls, the blind box function has become a mature industry. Even through the seamless connection of offline blind box vending machines through the Internet of Things, users can locate nearby blind box smart vending machines in real time, and scan the code to redeem blind boxes. Blind box APP development function games can be customized according to needs. The mature blind box mode and personalized customization requirements make the operation of the blind box APP more convenient.
