In order to continue to expand the mass appeal and coverage of the exhibition, strengthen its influence and communication, and allow more people to experience the exhibition conveniently, quickly, richly and vividly, the exhibition office entrusted the China Central Radio and Television Station CCTV Network to build a digital online exhibition hall for the exhibition. , presenting the exhibition content in all elements, restoring the on-site experience in a panoramic manner, and creating a theme exhibition that never ends without leaving home.
The online exhibition hall relies on new media platforms, uses 3D model technology, adopts multimedia interactive overlay graphics, audio and video and other forms to display a 360-degree panoramic view of the exhibition site, vividly reproducing the "Great Change - Large-scale Exhibition to Celebrate the 40th Anniversary of Reform and Opening Up" The whole picture. The content of the online exhibition hall includes 154 panoramic views of the venue, 2163 exhibition panel pictures, 218 videos, 34 audio commentary and songs, and 1510 picture and video hot spots, covering all elements of the exhibition. The majority of netizens can access the online exhibition hall through computers or mobile phones, and experience the visit in an immersive and roaming way. They can learn more about the exhibition content and experience the glorious history, great achievements and valuable experience of the 40 years of reform and opening up.
The online exhibition hall is equipped with a three-dimensional map, which can quickly switch exhibition scenes. Click on the hot spots in the scene to learn more about pictures, text, audio and video and other exhibition contents. The online exhibition hall uses advanced speech synthesis technology to generate all voice explanations for netizens to choose and use when browsing. The online exhibition hall focuses on interactive participation. Netizens can not only leave messages to express their feelings about the exhibition at any time, but can also see selfies and messages from the audience. In order to enhance the experience, the online exhibition hall has also developed an automatic exhibition viewing function based on the on-site visit route. Click a button to intelligently roam through all exhibition areas with one click.
2. Advantages of digital exhibition hall
1. Intelligentization: Digital exhibition halls have the advantages of intelligence. Generally speaking, the exhibition hall has a main control system to control the classification, combination, reorganization and switching of all items.
2. Interactivity: The interactivity of digital exhibition halls is also a major feature of digital exhibition halls. Improve interaction between users through various solutions.
3. Informatization: As we all know, informatization was proposed by human beings entering the 21st century. Informatization has gradually become a major trend in various fields. Of course, informatization is also widely used in exhibitions. Information exchange is also a major feature.
4. Convenient and flexible way to visit the exhibition:
The design of the online exhibition hall allows the audience to no longer be restricted by time and geography. Visitors can access the exhibition at home, in the office or on the go using computers, mobile phones or other mobile devices, and view the exhibition content at any time. This convenient and flexible way of viewing exhibitions allows visitors to view exhibitions according to their own schedule and interests, and is no longer limited by traditional exhibition time and location.
5. Brand new exhibition experience:
The online exhibition hall provides visitors with a new exhibition experience through virtual technology and innovative design. Audiences can appreciate the details and wonderful performance of the artwork at close range through multimedia forms such as high-definition images, audio and video. Moreover, the design of the online exhibition hall also provides interactive functions. Visitors can interact with the exhibition content through clicks, drags and other operations to gain an in-depth understanding of the exhibits and related information.
6. Expand the exhibition audience:
The design of the online exhibition hall expands the scope of the exhibition audience. Traditional exhibitions are usually limited by time, geography and crowd flow, and can only attract a limited audience. The online exhibition hall can attract visitors from all over the world, whether domestic or international, no matter where they are, as long as there is an Internet connection, they can visit the exhibition. This expanded audience range provides artists, exhibition organizers and enterprises with a broader platform for display and promotion.
7. Data statistics and analysis
The design plan of the online exhibition hall can also provide data statistics and analysis functions. By collecting behavioral data and feedback from visitors, companies can understand their interests and preferences to optimize exhibition strategies and product positioning. Data statistics and analysis can also provide companies with insights, helping them make more informed decisions and improve market competitiveness.
The cost of a digital showroom varies depending on the functionality and size required. Generally speaking, digital exhibition halls include costs for exhibition hall design, information collection, multimedia production, software development, etc., as well as hardware equipment and maintenance costs. Therefore, the cost of digital exhibition halls is usually higher, generally ranging from hundreds of thousands to millions of yuan. The specific costs need to be estimated in detail based on project needs.