The live broadcast industry is combined with many traditional industries, and "live broadcast +" has become a major trend in the development of the live broadcast industry. With more and more frequencies, live broadcasts seem to be beautiful, but there are also a lot of expenses, such as bandwidth costs, anchor signing fees, advertising fees, etc., so monetization is very important, so how should the commercialization of live broadcasts develop? Meilibo has rich experience in live broadcast APP development. The following editor will combine our development experience and the current live broadcast market to talk about commercial live broadcast or how to realize live broadcast.
"Monetization of traffic" is a word that is often seen in the live broadcast industry now. What the traffic is is the audience entering the platform. The front-end time of today's headlines, Kuaishou, Douyin, Huoshan Video and other APPs have been removed from the shelves for rectification, and they are said to exist. Content that impacts traffic and does not conform to the core values of socialism, if the platform is completely ignorant of these contents, I personally don’t believe it, and the purpose is to rush traffic, then how to monetize after a large amount of traffic is a problem. Most of the current live broadcasts The method of monetization still relies on rewards. Now , various functions such as short videos, games, voting, and red envelopes have been added to the development process of the live broadcast APP , so that viewers can consume in more places, and the platform will take a cut of it, and the anchor can also Get more revenue, which leads to better content.
The second is "advertising monetization". Now, "live broadcast + online comprehensive" is still relatively popular. From "Hello Goddess" to "Sakura Goddess", "Mr. Yingke", etc., the live broadcast platform now not only has anchors, but even launched its own In fact, this is also a way of monetization. It is also a way to expand the popularity of the platform through sponsored advertisements and collect advertising fees from it, including banner advertisements, placement of advertisements in the program, and insertion of advertising words. The platform is also To a certain extent, you can promote yourself. Live broadcast is not only limited to entertainment and socialization, but also commercialization.
Commercial live broadcast is not only powerful for the live broadcast platform itself, but also can retain the anchor and bring more benefits, including promotion rewards and agency systems in the development of live broadcast APP , so that the profit method of live broadcast is not only reward , fundamentally improve the quality of the platform and bring better results.
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