On a hot summer afternoon, I met with Mr. Xiang Hai, the general director of Xiangguohe Software R&D, in a coffee shop near Zhengzhou National University Science and Technology Park.
Mr. Xiang Hai, who is gentle, gentle and silent, is confident, open-minded, mature and calm. With a background in software development technology, he is good at helping small and medium-sized enterprises solve various intricate business, warehousing and financial relationships through software development and customization. In Mr. Xiang Hai's own words, since he founded the company 16 years ago, he has led his team and is good at overcoming technical problems that others in the software development industry cannot solve.
Effectively strengthen the self-innovation ability of Xiangguohe R&D team, overcome difficulties, and solve problems that others cannot solve
"Everyone wants to walk the path that others have walked, because it is easy to walk, but I think that only by taking an unusual path and doing things that others are unwilling to do or have not done, can we do better and achieve surpassing. I often follow Our technical team said that we must be brave in innovation, dare to explore, and solve problems that others cannot solve." When he passionately told us the "secrets" of the software development industry and his own entrepreneurial experience, we can see his Confidence and light in the eyes. This may be due to the persistence and love for software development, and this may be due to the sense of responsibility and mission to the country and society.
"For example, a large shield machine company encountered a problem in the process of digital upgrading. If this technical problem cannot be solved, it will definitely affect the progress of many of their national key projects. They found a lot of software companies in the early stage, but none of them We couldn’t solve it, so we finally found us. After understanding and communicating with the customer’s needs, our team took only one and a half months to get it all done, and the customer was very satisfied.” Mr. Xiang Hai said proudly, “Actually, there are many, many cases involving state secrets. , the key is whether you can put the interests of the country, society and customers first; the key is whether you can effectively solve the problem of smooth connection of customer departments and their upstream and downstream chain information; the key is whether your R&D team understands corporate management in different industries , sales management, financial funds, tax and remuneration management, warehouse management, and supply chain management and other sections; the key is how to directly hit the pain points of business scenarios, quickly identify code defects, and empower different business scenarios..."
Put the interests of customers first, help the digital transformation of small and medium-sized enterprises, and truly regard the owners of small and medium-sized enterprises as "our own people"
"It is an attitude to do things that should be charged but not charged! Being able to charge and not charge is a kind of self-confidence in ability! Those who truly regard the owners of small and medium-sized enterprises as their own people are definitely one of them." Xiang Hai According to Mr. Wang, over the past 16 years, the lifetime free software and lifetime free service they have launched has benefited more than 2.7 million customers , and the customer referral rate is as high as 55% . This is a kind of indomitable will and the spirit of great love for selfless dedication to the digital transformation of small and medium-sized enterprises; it is also a kind of patriotism, dedication, and patriotic feelings for the society. Choose one thing and be loyal for a lifetime. This is the spiritual source for them to build the Xiangguohe R&D team into a strong innovation subject.
"For so many years, there have been four customer 'complaints' incidents, none of which are true. During the investigation process, the relevant departments have always defended us when they saw the evidence provided by our company and the mental outlook of hundreds of employees. Praise." Mr. Xiang Hai "exploded his own ugliness" and said: "The first complaint in the first year when the national 12315 platform was connected to the Internet in 2017 was like crossing the river. It is a customer who has used the 399 yuan software for more than 7 years, because the software users often The replacement was not proficient in using it, so I complained that our technicians responded too slowly. We provided free door-to-door service 7 times during the 7 years and the chat records of teaching them how to use it. Later, the boss of the other party came to us in person. apologize."
Lost a rare good employee because the service was so good. Mr. Xiang Hai recalled that a customer who made toffee often mailed some special products to his employees, and later he actually sent them a down jacket, which was even more expensive than software, and the employees readily accepted it. "After the team meeting, it was decided to fire this employee. Some people said that I was not humane, but I think that there is a clear stipulation in the corporate culture, that is, to provide customers with free services for life. No one can break through this service purpose and bottom line." Xiang Mr. Hai emphasized that the interests of customers come first, and customers must be regarded as their own "family members". Every employee must be strict with himself, be cautious about his independence, and only in this way can he provide customers with a better service experience.
(Photo/Text Liu Shuang)