The large-scale application of digital products and services has also attracted the attention of many enterprises to the digital economy and the value of data. Let’s talk about the digital economy first. According to statistics, the scale of the global digital economy will reach US$32.61 trillion in 2020, accounting for 43.7% of the total GDP. Among them, the scale of China’s digital economy will reach US$5.4 trillion and maintain a high growth rate of 9.6%. Compared with the digital economy, the value of data is mainly reflected in the upgrading and transformation of enterprises, improving the business development level and decision-making ability of enterprises, improving the demand ability of R & D and production in the market and user groups, and improving the operating efficiency of enterprises.
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Digital transformation has had a profound impact on enterprises in all walks of life, redefining a large number of original business processes, business management models, R&D and production standards, etc., and improving the business innovation capabilities of enterprises. In addition, digital transformation also allows enterprises to start to be user-centered and truly put needs first. Through refined management, targeted promotion, and intelligent decision-making, etc., traditional supply chains, traditional marketing methods, and traditional management standards have been improved. Fundamentally remodeled.
The role of digital transformation
With the development of society, market competition is becoming more and more fierce under the double influence of more and more enterprises and smaller and smaller market increments. Some enterprises that have long adhered to the traditional operation mode and have relatively little reform and innovation have become more and more difficult to adapt to changes. In the middle of the market, digital transformation needs to bring new development drivers.
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When it comes to the role digital transformation brings to enterprises, first, with the affluence of material life, people's demand for products begins to shift. Enterprises can make user portraits and market analysis through detailed user and market research, and make corresponding products according to demand. Products, reduce unnecessary trial and error costs, and speed up product innovation.
Second, through digital transformation, enterprises can carry out informatization construction, transform traditional business processes into informatization, integrate complex business processes into a large platform, realize efficient unified processing remotely, and improve enterprise operating efficiency.
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Third, through digital transformation, enterprises can use business intelligence BI to convert data into information, and make visual reports to directly serve the front-line business department personnel, or serve the department management of the enterprise, the management decision-making level of branch companies and enterprise management. High-level, improve the accuracy and timeliness of decision-making.
Fourth, through digital transformation, enterprises can refine management, formulate corresponding digital marketing promotion strategies for different user groups, develop products that serve different user groups, and formulate different operation plans. Form a unique style in the market and form a differentiated competitive advantage.
Digital Transformation Trends of SOEs
It is understood that the top ten trends in the digital transformation of state-owned enterprises include: concept innovation, traditional management methods and systems are being innovated, and the digital transformation of enterprises is accelerating; quality improvement, the construction of digital talent teams is accelerating, and the vitality of corporate innovation is stimulated; data activation, new elements The value system is gradually built to accelerate the process of data assetization; scene innovation, connecting points into lines and gathering lines into surfaces, constantly spawns new business models and models; industrial interconnection, digitalization accelerates the development of integration, and continuously expands the new ecology of industrial collaboration; resonance at the same frequency, The integration of the energy revolution and the digital revolution, digitization empowers green and low-carbon; the integration of digital and real technology has spawned a number of industry-driven digital companies on the stage, greatly enriching the digital supply capacity; strong foundation empowerment, digital infrastructure construction and scale The application of digitalization is accelerating, and the base of the digital economy is more solid; leading by intelligence, key core technologies continue to break through, and constantly create a new situation in digital technology innovation; security escort, the network protection system is strengthened, credible and controllable, and the security barrier of the digital space is built.
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The improvement of quality and efficiency, cost reduction and savings reduction of finance, taxation, personnel and other businesses have always been topics that enterprises cannot avoid in the process of development and growth. Therefore, the digital transformation of enterprises has become a "compulsory course".
Especially in the new stage of my country's digital economy turning to deepening application, standardized development, and inclusive sharing, the financial industry is constantly integrating and developing with the new generation of information technology, continuing to practice digital inclusive finance, and developing a digital inclusive financial service system. Break through the "last mile" barriers of inclusive finance, enhance the availability and convenience of financial services, and unblock channels to better serve the real economy.
Digital Finance for SMEs
The development and growth of small and medium-sized enterprises cannot be separated from the precise services of digital finance. Especially when implementing bailout policies for small and medium-sized enterprises, it is necessary not only to design different digital inclusive products and provide financial services in the small, medium and micro business scenarios, but also to accurately improve the quality and continuously and stably extend services to the entire production process of market entities, so that Inclusive financial groups such as small and medium-sized enterprises enjoy timely, warm and considerate services.
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To build a diversified and integrated financial service system, it is necessary to further improve the inclusive financial infrastructure, including information sharing platforms and payment systems in multiple fields, to promote changes in the way financial services reach users and business logic, and to expand the target groups of financial services and radiation radius, effectively opening up a new way of digital services.