The annual 6.18 promotion has come to an end, and we can summarize a trend: C-end consumers’ enthusiasm for the promotion is fading, while B-end enterprises, especially small and medium-sized enterprises, are increasing their enthusiasm for the promotion at a speed visible to the naked eye .
Whether it is ordinary consumers or the majority of small and medium-sized enterprises, the motivation to participate in the big promotion comes from rigid demand on the one hand, and the real benefits of substantial profits on the other. In recent years, e-commerce marketing activities have been very frequent, and the needs of ordinary consumers can be well met in normal times, and the demand for mid-year promotions is not so strong.
On the contrary, the needs of small and medium-sized enterprises to participate in the big promotion and get benefits still need to be met.
We know that June is the mid-year procurement period for enterprises, and Q2 business growth is crucial to the achievement of annual performance. In addition, digital transformation has become the driving force for enterprise development, so the demand for digital procurement is strong. However, the frequency of profit-making marketing activities for enterprises is not high.
The fiery digital demand of enterprises and the scarce ToB promotion activities have formed an obvious "scissors gap" between supply and demand. This is why this year's Huawei Cloud 618 marketing season has attracted the attention of small and medium-sized enterprises.
The HUAWEI CLOUD 618 marketing season has indeed lived up to the expectations of small and medium-sized enterprises for the big promotion, and the activity shows full sincerity. Of course, regular operations such as ten thousand yuan gift packs, welfare lottery draws, and recharge coupons are indispensable. There are also "special offers" for popular products that have attracted much attention from enterprises, and 0 yuan trial is supported.
Through a 618 marketing season, we can see more: the market still has strong consumption momentum, the consumption-driven value of the "big promotion" is still there, and the enthusiasm for digital transformation of small and medium-sized enterprises is extremely hot...
Small and medium-sized enterprises are an important part of the national economy, accounting for more than 99% of all enterprises. Angel Gurriá, Secretary-General of the Organization for Economic Co-operation and Development (OECD), once stated that “there is no sustainable digital transformation without the participation of SMEs”.
Compared with leading enterprises and large enterprises, the digital transformation of small and medium-sized enterprises has greater concerns. How to bring the opportunities and power of the cloud to small and medium-sized enterprises and ignite their enthusiasm for transformation is an issue that all major economies in the world are paying attention to and exploring.
In the HUAWEI CLOUD 618 marketing season, the digital "kindling" was handed over to small and medium-sized enterprises to inject "fuel" and kinetic energy into the business. How did this happen?
Digitalization of SMEs
First we must cross the mountain of cost
When the time comes to 2023, it is difficult for us to find a company that is not interested in digital transformation and does not want to use the "fire" of digital technology to ignite the speed of business growth.
On the one hand, the enthusiasm of small and medium-sized enterprises to go to the cloud and use data to empower intelligence continues to rise.
Accelerating digital transformation has become the consensus of the majority of small and medium-sized enterprises. The rapid development of digital and online businesses, and the value of improving quality and efficiency brought by AI have formed a new round of industrial dividends, which have become a must for small and medium-sized enterprises. Otherwise, they may face being eliminated in the next digital era. risk.
But on the other hand, the towering cost mountains lie on the way for small and medium-sized enterprises to go to the cloud.
Small and medium-sized enterprises have poor digital foundation, long transformation cycle, high investment, and obvious financial pressure. Strengthening investment in digital infrastructure means an increase in real costs for small and medium-sized enterprises. The general situation of the global economic slowdown and the uncertainty of the external situation have made small and medium-sized enterprises with relatively weak anti-risk capabilities hope to reduce costs and reduce uncertainties. Therefore, in the face of the high mountain of "cost", many companies are afraid of difficulties in realizing digital transformation on the cloud, and dare not or do not want to switch. In the government work reports of 31 provinces, autonomous regions and municipalities in 2022, the issue of digital transformation of small and medium-sized enterprises was highlighted.
Overcoming the cost mountain, small and medium-sized enterprises need a multi-dimensional capability upgrade, combining various digital software and hardware with business to start new growth. And this is exactly the unique transformation strategy we saw in the HUAWEI CLOUD 618 marketing season.
run to the cloud
HUAWEI CLOUD 618 marketing season set off a "boom"
Small and medium-sized enterprises need to overcome the high mountain of cost step by step. During this trek, HUAWEI CLOUD brings an accelerated solution to ease the anxiety of digital transformation.
The first step is to reduce resistance and lower costs to run faster.
Small and medium-sized enterprises have insufficient awareness of digitalization, lack of clear selection ideas, and are easy to choose unsuitable products for extra "tuition fees". The digital foundation is also relatively weak. Transformation involves investment in digital equipment, infrastructure transformation, system construction, operation and maintenance, etc. In many aspects, the amount of funds required in the early stage is relatively large. At the same time, small and medium-sized enterprises have relatively weak financing capabilities and are under great financial pressure.
HUAWEI CLOUD 618 marketing season has greatly reduced the cost of migrating to the cloud. Benefits such as large-amount gift certificates, paid lottery draws, service support plans, stored-value purchases and gifts perfectly solve the cost pain points of cloud migration for small and medium-sized enterprises, and provide them with a one-stop, cost-effective shopping experience.
For example, the digitalization of small and medium-sized enterprises often requires reconstruction from the bottom of the IT infrastructure. Elastic cloud server (ECS) is a popular product in the HUAWEI CLOUD 618 marketing season. It can automatically adjust computing resources according to business needs and scaling strategies, support the continuous and steady growth of business, and allow small and medium-sized enterprises to build a solid infrastructure at low cost.
The second step is fine support, and only the right shoes can run farther.
Another reason for the high transformation cost of small and medium-sized enterprises is the lack of digital solutions for small and medium-sized enterprises with small investment and quick results.
There are a large number of small and medium-sized enterprises, and enterprises of different industries, scales, and processes have different degrees of digital nativeness, requiring more refined solutions. Compared with large-scale construction and large investment, small and medium-sized enterprises are often more inclined to lightweight applications, and they go deep into R&D, design, production, marketing, management, service and other scenarios to provide more targeted solutions.
In the 618 marketing season, HUAWEI CLOUD focused on manufacturing, e-commerce, games, retail and other sub-sectors to address the thorny issues in the digital transformation of SMEs, and launched 18 popular products and solutions to meet the delicate needs of SMEs on the cloud.
For the manufacturing industry, HUAWEI CLOUD has launched two solutions, ERP on the cloud and OA on the cloud, as well as SparkPack enterprise ERP, to help manufacturing companies solve pain points such as data silos and difficult production management. To solve the problems of poor precision and low conversion rate of traditional retail marketing methods, HUAWEI CLOUD launched KooMessage, a one-stop rich media messaging service. At the moment when going overseas has become a major growth point, enterprises conducting business overseas are "unfamiliar with the place of birth", and will encounter threats such as security compliance risks, easy disclosure of core data, and scarcity of services in the local market. HUAWEI CLOUD is based on global business and practices. Cross-border e-commerce solutions have brought comprehensive and complete assistance to cross-border e-commerce companies. In the field of games, HUAWEI CLOUD's game cloud deployment solution helps game companies quickly launch and expand elastically, ensuring game experience.
Of course, HUAWEI CLOUD's practice of serving large enterprises for many years has also been condensed into a standardized general plan for digital upgrade, which can help small and medium-sized enterprises quickly make up for shortcomings, optimize and upgrade all scenarios and processes, and accelerate cloud transformation. SaaS Package, web and mobile App cloud access, data disaster recovery, website security, cloud-on-cloud integrated security, website high availability, database cloud access, download acceleration and other products and solutions that solve the actual pain points of enterprise cloud access, as well as collaboration Productivity tools such as office three-piece set and general AI seven-piece set fully cover enterprise scenarios, and one-stop purchasing allows small and medium-sized enterprises to go to the cloud without running around and avoiding repeated construction, saving time and worry.
Third, stimulate motivation and release energy to store energy for sprinting.
The concerns of small and medium-sized enterprises in digital transformation also come from the long construction period, the short-term benefits are not obvious, and there is no clear business return model. Small and medium-sized enterprises are unwilling to invest too much, and it is difficult for financial institutions to provide more financial support for digital transformation.
Not only to reduce costs, but also to help small and medium-sized enterprises quickly and accurately find industrial cooperation resources, stimulate business vitality, and thus enhance the motivation for transformation. HUAWEI CLOUD integrates resources such as technology, commerce, and services into the "618 Marketing Season" to promote SMEs to actively connect with core resources and provide a series of services. With the help of HUAWEI CLOUD's brand influence, it can more effectively develop the market.
Direct cost reduction + precise enablement + resource docking have ignited the enthusiasm of small and medium-sized enterprises for transformation, can cope with digital challenges more calmly, efficiently and at low cost, and introduce digital technology into business more firmly.
This June, HUAWEI CLOUD set off a wave of digital upsurge, making SMEs no longer anxious.
digital hot summer
HUAWEI CLOUD presses the accelerator key
If you want to solve the cost problem of the digital transformation of small and medium-sized enterprises, you can't treat your head with headaches or treat your feet with pain. Instead, you need to gain insight into the complex concerns and needs behind the cost, and make multi-dimensional efforts to promote the reduction of overall costs.
For example, digitalization cannot only reduce costs at the expense of infrastructure performance, resulting in a decline in business efficiency. In addition to the purchase price, later operation and maintenance, update and other costs will also be considered. Therefore, corporate decision-making is often a comprehensive consideration of cost, performance, and service.
Under this multi-dimensional and comprehensive demand for cost reduction and efficiency increase, the special features of HUAWEI CLOUD are revealed.
First, consolidate core competencies. HUAWEI CLOUD has multiple technical advantages such as IaaS/PaaS/SaaS, and can complete the optimal digital construction in a one-stop and holistic manner, bringing comprehensive cost reduction value.
Second, ignite the passion for growth. On the basis of technological advantages, HUAWEI CLOUD has directly brought impetus to SMEs to go to the cloud through marketing seasons, ecological construction, and rapid corporate growth actions. After tasting the sweetness of digital transformation in these activities, the demand of SMEs has exploded Growth will press the accelerator key for digital transformation.
From this perspective, HUAWEI CLOUD has brought a special "torch". Technology has become a solid grip in the hands of small and medium-sized enterprises, and marketing activities are the driving force for igniting confidence and accelerating transformation. 618 for enterprises has become a new engine to promote the development of small and medium-sized enterprises.
The HUAWEI CLOUD 618 marketing season gave the "mid-year promotion" a different meaning, fueled the digital economy, and fueled China's overall economic growth.
The "torch" of Huawei Cloud has been burning, and the enthusiasm for digital transformation of small and medium-sized enterprises has always been hot.
