Coming in, topics related to the Metaverse have attracted attention from all walks of life, and Internet giants have also begun to deploy the Metaverse, such as Baidu and JD.com. Correspondingly, the rise of the concept of metaverse marketing has also become a new track that major software manufacturers are vying to join. As an important marketing tool for enterprise intelligent marketing, it may enter the immersive global domain with the blessing of metaverse Tuoke new era.
We can simply understand the so-called metaverse as a virtual space where you can create and explore with other people who are not in the same physical space. The emergence of the metaverse is sure to have a profound impact on business, marketing practices, the development of new strategies, and the marketing industry that drives business into the future. The new features displayed by the integration of enterprise customer marketing tools with Metaverse may be manifested in the following aspects:
1. Metaverse immersive interactive experience will expand more private domain traffic
The traffic dividend is gradually disappearing, and enterprises are in urgent need of new traffic growth positions. Through the metaverse immersive experience design, expanding more application scenarios can not only increase users' interest and participation, but also increase the value of user participation. Combining services for all categories of users.
2. The importance of cross-channel strategy is highlighted
As consumers move seamlessly between online, offline, and virtual reality channels, marketers need to prioritize building a consistent brand experience across all channels. As the media environment becomes more and more complex, marketers integrate marketing and cross-channel activity management through a diverse, immersive and interactive customer acquisition system to drive brand performance growth.
3. Marketing creativity will be more flexible
The form of advertising is constantly changing with the development of media platforms. In the future, marketers will automate creative decision-making, simplify advertising delivery, and interact with brands in some way no matter where the target audience is.
4. Deeper Personalization
Digitalization has gradually transformed the one-to-many marketing method into a one-to-one method, and the Metaverse will increase the diversity of user behavior. This requires the global immersive customer extension system to meet higher-level needs, provide highly relevant and attractive advertisements, and support the deployment of various marketing strategies in the Metaverse ecosystem.
No one can stop the trend of technology, and the metaverse may soon be integrated into work and life. Zhongzhexin Blockchain Co., Ltd. is currently actively developing a marketing system for customer expansion in the public domain + private domain operation + security management through the integration of technologies such as blockchain, big data, and the Internet of Things. It also expands and extends the traditional service functions of the customer extension system to enhance customer experience and increase traffic to improve conversion efficiency, leading the new direction of cross-scenario integration of the mobile vertical field and metaverse, and solving the problems of enterprises, individuals, institutions, and terminals. Various blockchain needs of the group have important technical and commercial operation demonstration value.