Since last year, on the Internet, a Metaverse game project called [Spiritual Sense Unbounded-Origin of Mountains and Seas] has become popular. In addition to experiencing 3D classic game scenes and gameplay in the game, such as solo combat and team combat, there are also diversified and realistic effects and gameplay such as fishing to increase energy, couples getting married, and marriage.
Just in May of this year, UTONMOS, a subsidiary of [Spiritual Mind Unbounded-Origin of Mountains and Seas], held a press conference in Thailand, announcing that the overseas version will be officially launched to give players an immersive metaverse game experience...Nowadays, no matter in China or globally, more and more metaverse entertainment projects are becoming new experiences that attract players.
Has the "metaverse" that has been talked about for many years finally become consumable content? People in the industry believe that with the development of technology and the reduction of costs, the transformation of cultural IP into digital is accelerating.
On the new track of Metaverse, UTONMOS has already started first, and the reporter also experienced this project intensively.
From the process point of view, [Spiritual Sense Unbounded-Origin of Mountains and Seas] is a 3D ancient metaverse game developed based on blockchain technology, that is to say, it introduces the concept of metaverse through blockchain technology. Its game world view is based on UTONMOS original IP "Metaverse History", which combines traditional classic culture and future fantasy elements, and has multiple competitive modes such as single-player dungeons and guild battles. After all, after entering the virtual world, there will be a sense of fear of being in the unknown, which feels very real.
According to reports, [Shen Nian Wujie-Origin of Mountains and Seas] is the first blockchain 3D mobile game developed by UTONMOS, and it is also the world's first 3D immersive Metaverse project based on blockchain technology that is widely spread and promoted globally. The UTONMOS platform belongs to Shanghai Heshu Software Co., Ltd.
Looking at the Metaverse cultural and entertainment projects currently available in Shanghai, almost all of them are further expansions of successful cultural IPs. [Unbounded Spiritual Mind-Origin of Mountains and Seas] Standing behind UTONMOS, "The Lost Pharaoh" relies on Egyptian culture, and "The Wind Rises from Luoyang" is adapted from Ma Boyong's novel. "Three-Body: Beyond Gravity" is jointly developed by Shanghai Three-Body Xingren Intelligent Technology Co., Ltd. and "Three-Body" IP copyright owner, Three-Body Universe, with actors from Shanghai Drama Center joining in.
Most of their products and projects integrate immersive, AR, VR, AI, blockchain, and digital interaction technologies to give customers a perfect experience.
Another trend that can be seen is that metaverse entertainment projects seem to be becoming a new standard in first-tier business districts and landmark buildings. When cultural IP accelerates its transformation into digital content, it detonates a new growth point of cultural consumption. In 2014, Tianxie Culture held the "Impressionist Master Monet Exhibition" in K11, which set a record of 400,000 visitors, which was the first art exhibition in the business circle. According to statistics at the time, during the special exhibition period, K11’s daily turnover increased by 20%, providing a case of the integration of art and business. Since then, Dali, Picasso, Andy Warhol and many other master exhibitions have successively been held in different business districts in Shanghai. The success of the Monet exhibition has also encouraged more companies and overseas institutions to have the confidence to transport their works to Shanghai and commercial centers for exhibition.
And now, is it the metaverse's turn?
The UTONMOS team has been brewing Chinese cultural IP to create original projects many years ago. The chief operating officer of the team, Mr. Yong, said: "We not only continue to export the latest cultural concepts around the domestic environment, but also hope to choose IP that can be exported overseas to let Chinese culture go global. We have a core team of nearly 100 people to conduct relevant content research and development, and strive to move towards a broader future of the metaverse."