On March 13, the "Lynk & Co Paradise" jointly created by the high-end brand Lynk & Co, a subsidiary of Geely Automobile Group, and Baidu Xiyang, officially debuted on the Baidu Xiyang Metaverse platform, and is open to the public to experience. "Lyk&Co Paradise" is the first car digital showroom in Xiyong. Actively deploying the Metaverse, with the help of 5G, artificial intelligence, cloud computing, VR and other core technologies, is Lynk & Co's innovative exploration of the new experience of immersive car viewing and car purchase for users. Automobile brand × Metaverse is opening up huge imagination space for the digital marketing of the automobile industry.
The exterior scene of Lynk & Co Park building
As the first domestically produced Metaverse product, Baidu's "Xiyang" Metaverse platform is based on technology and takes openness as its concept. Together with customers, developers and users, it will create an identity, economic prosperity, spanning virtual and reality, and permanent A persistent multiplayer interactive virtual world. "Xi Rong" aims to provide the industry with a cloud-intelligence-integrated metaverse infrastructure platform. Based on Baidu Brain's leading capabilities in intelligent vision, intelligent voice, knowledge graph and other fields and the powerful computing power of Baidu Intelligent Cloud, it provides cooperation for all walks of life. Partners can quickly enter the Metaverse, quickly build Metaverse content scenarios to provide solutions, and provide multi-dimensional and all-round capability support for the intelligent upgrade of the industry.
As a high-end brand jointly created by Geely Auto and Volvo Cars, Lynk & Co not only integrates global high-quality resources to create high-value products with high standards, but also upholds the spirit of "challenging conventions" to create a novel and interesting trend of "more than cars" for users lifestyle. Lynk & Co has a very young user group, the average age of car owners is 32.1 years old, and the post-90s account for 64%. As of February 2022, the cumulative sales volume of Lynk & Co has exceeded 679,000 units, setting a record for the growth rate of world auto brands. In 2020, Lynk & Co will launch an online showroom service to fully restore the experience of car viewing and car selection in all dimensions.
As the first car digital exhibition hall in the world of Xiyang, "Lyk&Co Paradise" continues the new urbanism design style in the exterior architectural design, and perfectly integrates personality, technology and urbanism. In terms of interior design, Lynk & Co’s online showroom is reproduced 1:1, and functionally, it provides a richer sensory experience. version. Users can immersely look at the car in the exhibition hall of the virtual world, experience the interaction of changing the body color, open the door and trunk, feel the interior, and try convenient car buying services. In addition to the exhibition hall, new experiences such as online auto shows, new car launches, virtual test drives, virtual spokespersons, and digital collections will be gradually unlocked in the future. In the future, users can even make complete vehicle manufacturing, model testing, and modified cars at the Lynk & Co factory. Process flow and production quality assurance system have more intuitive touch and perception. In addition, in Creator City, the first city in Xiyong where Lynk & Co is located, users can experience functions such as virtual meetings, virtual social networking, and virtual entertainment.
Lynk & Co's interior display scene display
User experience immersive car viewing
User Experience Car Interiors
Adhering to the concept of "more than just cars", as the youngest car brand for users, Lynk & Co hopes to achieve two-way empowerment with users by relying on "Lynk & Co Paradise" in Xiyang, create a content ecology in the digital world, and shape a new trendy travel lifestyle. And to enhance the real-world car experience. As the first domestically produced Metaverse product, adhering to the beautiful vision of High tech-Better Life, Baidu Xirong hopes to use 5G, artificial intelligence, cloud computing, VR and other technologies to help the brand culture of the automotive industry to establish more dimensional connections with consumers. Help the auto industry to continuously explore and enrich the new model of digital and intelligent integrated marketing.
At present, the Metaverse is still in the very early stage of industrial exploration, and its development is a process of gradual and gradual improvement. The cooperation between the two parties will also promote the richness and diversification of the content ecology of the domestic Metaverse. With the continuous upgrading of the core functional modules of Xiyong and the continuous improvement of the supporting facilities of the Metaverse industry chain, the two parties will jointly explore and integrate more new elements, new functions and new gameplays beyond the dimension of traditional automobiles into the Metaverse, and jointly create a highly immersive space. , "Lyk&Co Paradise" with diverse content and unlimited creative possibilities. At the same time, Xiyang also expects a wide range of partners and developers to participate in the co-creation of the Metaverse, and jointly create a prosperous ecology of the domestic Metaverse.