Nowadays, many industries and enterprises pay attention to marketing, through marketing to continuously acquire customers, improve user value, and increase sales. The methods of acquiring customers are also diversified, and the scrm management system is favored by many enterprises and merchants. The scrm management system management system continuously provides content to users to realize reading value, and can also provide various marketing fissions to realize communication value. How does scrm private domain operation help enterprises enhance user value?
Take 3C e-commerce as an example, spend money on advertising to attract traffic, and then accumulate expected customers from the filtered traffic, so as to obtain a new member. Even if the seller has a price advantage, the conversion cost of such a customer is tens or even hundreds of yuan. . Assuming that a 3C cross-border e-commerce seller has 50,000 members, if he wants to increase membership by 20%, he may need to invest more than 2 million in marketing costs. Such a cost is not affordable for every 3C seller. This is why many brand marketing are gradually pushing themselves into a dead end. Mobile social customer relationship management based on the scrm management system can solve the problem of high marketing costs. Based on the current situation of 3C sellers, it is recommended to start with the management of 50,000 old fans and realize user tags. Management and customer cultivation.
In terms of private domain customer management, the Shangxiu Tuoke scrm system uses various marketing fissions such as big turntables, red envelopes, flash kills and other interactive activities to embed statistical codes in all modules, which can comprehensively and accurately count each customer. A user who visits the scrm management system can label the users who interact with us differently. For example, a customer who always likes to browse children's clothing, we can label him "Bao Ma". Through different interactions between a user and us, we can help us Identify the TA's multidimensional characteristics and TA preferences. And the sharing mechanism based on social media can also make the marketing communication have the possibility of fission, and obtain more users and richer data.
In fact, based on the user management system of the scrm management system, sellers can do a good job in the management and maintenance of old customers from various aspects such as brand contact, user stratification, membership rights and marketing value evaluation. Shangxiu Tuoke scrm system 1.0 enterprise micro version is a software that focuses on the private domain operation of enterprises. For enterprises and merchants, the investment in reaching old customers and marketing old customers may be lower than the cost of finding new customers There are many, for enterprises with a rich stock of old customers, it is very necessary to choose a private domain operation tool that suits them.