Building a private domain traffic pool is something that all companies want to do. Small businesses face a limited number of customers. Retaining customers through better products and services is the cornerstone of small business growth. Building a private domain traffic pool is currently the most cost-effective thing.
Enterprises build private domain traffic pools. Large enterprises follow the practices of large enterprises, and small businesses follow the practices of small businesses. The core thing is to see whether it is possible to recruit these people to work in the private domain and increase revenue "without harming the brand", at least enough to cover their wages.
The team configuration can be large or small. If the evaluation is at the tactical level, it can be placed under the operations or marketing department as a second-level department, with a senior manager to manage it. It will have one activity operation, one content operation, and N sales. . This N depends on factors such as how many people you take on every day and the saturation of each employee.
If it is at the strategic level, you can refer to the growth hacking practices of previous years. A virtual first-level department reports directly to the CEO, with specialized products and IT support, as the company's profit core and second-curve engine.
The best platform for receiving private domain traffic is WeChat and Enterprise WeChat! So after building a private domain traffic team, how to solve the upstream traffic source of private domain traffic?
On the one hand, traffic is obtained from within the WeChat site; on the other hand, it is obtained from outside the WeChat site!
The main ways to obtain traffic within the WeChat site are as follows:
First, WeChat Moments advertising
Moments advertising is Guangdiantong’s business&