According to the second quarter data released by the market research agency IDC, Apple became the second mobile phone brand in the top five to achieve growth besides Huawei, while the shipments of other domestic mobile phone brands are declining, showing that domestic consumers Still in hot pursuit of the iPhone.
In the second quarter, Apple’s mobile phone shipments in the domestic market increased by 6% year-on-year. Although the growth rate is not large, considering that the domestic market’s mobile phone shipments are still declining, and the shipments of the other four domestic mobile phone brands are also declining. , which is enough to reflect the popularity of Apple.
Apple’s good performance in the second quarter is also inseparable from its massive price cuts during the 618 promotion period. During the 618 promotion period, the price of iPhone 14 was reduced by 1,200 yuan at the beginning. After the domestic mobile phones followed up with price cuts, the price drop of iPhone 14 was enlarged to 1,500 yuan. , and then it was close to 2,000 yuan. Relying on preferential discounts, Apple became the winner of the 618 promotion.
Of course, Apple’s vigorous promotions also show that the iPhone 14 lacks stamina. This is related to the lack of innovation in Apple’s two low-end iPhone 14s. It is 800 yuan higher than the iPhone 13's starting price of 5,199 yuan, so consumers of course vote with their feet.
As for the iPhone 14 Pro, which uses the Smart Island design and the A16 processor, it is priced too high. After all, the most popular iPhone 13 series before is still the style priced at less than 6,000. Under such circumstances, Apple had to significantly reduce the price of the iPhone 14 Pro.
Domestic consumers choose the iPhone because consumers are increasingly troubled by Android phone freezes and information security issues. The Android system has always been criticized for getting stuck more and more with use. Ads and various APPs have caused the system to be extremely bloated, and the memory of the mobile phone has reached 16GB, but it is still overwhelmed.
The problem of information security is a common problem of Android phones. Android phones allow users to download various APPs freely, but it also makes Android phones easy to be invaded by Trojan horses. Nowadays, mobile phones are already a financial tool for users and they have taken various private photos. Now, the disadvantages of Android phones are virtually magnified, and most of the rogue apps disclosed by the Ministry of Industry and Information Technology come from Android phones, which makes consumers feel uneasy about Android phones.
In contrast, Apple’s iOS system is a closed system, and Apple’s App Store will strictly review various apps, and Apple does not need to make money directly from users, but only needs to implement commissions through apps, which makes Apple more motivated to maintain Therefore, the App Store repeatedly asks for excessively authorized apps to be removed from the shelves, and even some well-known Internet companies in China have been removed from the App Store, which makes consumers trust the iPhone more.
Due to the prominent information security advantages of the iPhone, high-end users now prefer to choose the iPhone, but because its price is too expensive, many users are discouraged, but Apple's price reduction will trigger a wave of buying, so the industry likes to say that Apple is a price reduction. fragrant.
Apple has always been criticized for its lack of innovation. Even some innovative technologies such as full screen and gesture operation were first adopted by Android phones and then introduced by Apple. However, consumers don't care. Q4 broke through 20% market share in the domestic mobile phone market for the first time, and the shipments of domestic mobile phone brands have declined for several quarters. Apple has maintained growth, highlighting that Apple fans don’t care about the media’s opinion, and those who love it still buy it.