The iPhone 14 is not easy to sell. During this period of time, the price has been drastically reduced, with the highest drop reaching 2,000 yuan at one point, but perhaps the price reduction has not effectively stimulated sales. Apple is now taking another measure to stop supporting the old iPhone, forcing consumers to choose Buy a new iPhone.
It is reported that Apple's new iOS17 operating system has stopped supporting iPhoneX, iPhone8 and previous iPhones, which means that users of these old iPhones will not be able to enjoy the latest features if they continue to use these iPhones, forcing them to abandon this Some iPhones.
This is not the first time that Apple has adopted this method. The previous iPhone6, iPhone7 and other old iPhones have long stopped supporting them, so as to force these nail households to buy new iPhones. The sharp decline in sales of older iPhones has indeed played a role in driving iPhone sales.
In 2021, the iPhone 13 achieved a new sales record. In addition to its measures to increase the volume and reduce prices, the cessation of support for the old iPhone also played a certain role. Perhaps it was the sweetness. This time, Apple further stopped supporting the iPhone 8 and iPhone X. .
iPhoneX, as the first generation of full-screen mobile phone, won the love of many users at that time. In addition, Apple has always optimized software and hardware. This old iPhone is still quite smooth even today. This time, Apple stopped supporting this phone. The support of the company will inevitably force these nail households to buy new iPhones.
In recent years, Apple has adopted a lot of not-so-bright means to force users to buy new iPhones. In addition to the iOS system stopping supporting the old iPhones, it also took measures on the battery before. Apple used the battery aging as an excuse to reduce the price of the old iPhone However, consumers are not easy to fool, which triggered a class action lawsuit, which eventually forced Apple to pay compensation, and also provided measures such as discounts for battery replacement to appease consumers' anger.
Apple’s use of these disgraceful means to force consumers to buy a new iPhone is not a good way after all, it will only damage Apple’s reputation. If it wants to encourage consumers to buy a new iPhone, it still has to start with innovation, as long as the new iPhone is innovative enough , consumers will naturally pay the bill.
However, in order to reduce costs and earn more profits, Apple has been significantly weak in innovation in recent years. The performance improvements of the A15 and A16 processors are only 7% and 10% respectively. The iPhone 14plus is reprinted from the iPhone 13, and uses the same A15 processor as the iPhone 13, which is completely old wine in new bottles.
Innovation cannot be sustained. Apple can only start with the battery and upgrade the iOS system of the old iPhone, trying to force consumers to pay for the expensive iPhone with these disgraceful means. More than 1,500 yuan, and the high-end ones even have a price cut of nearly 2,000, which shows Apple's embarrassment.
These facts show that Apple seems to have finally eaten up the legacy left by Jobs, and continues to tinker with the iPhone, which has led to Apple’s dilemma. It’s just that if this method is used too much, consumers will only dislike the iPhone more and more, and Apple’s real decline The time has come.