Overall operating indicators: Control traffic, orders, overall sales performance, and overall indicators, at least have a general understanding of the operating e-commerce platform, how it is operating, whether it is losing money or making money.
Website traffic indicators: that is, to analyze the visitors who visit your website, based on these data, you can improve the webpage, analyze the behavior of visitors, and so on.
Sales conversion indicators: analyze data from order placement to payment process to help you improve product conversion rate. It is also possible to analyze some frequently abnormal data.
Customer value indicators: here is mainly to analyze the value of customers, you can establish RFM value model, find out those valuable customers, precision marketing and so on.
Commodity indicators: Mainly analyze the types of commodities, which commodities sell well, the inventory status, and establish a correlation model to analyze which commodities are more likely to be sold at the same time, and bundling sales is a bit like the story of beer and diapers
The marketing activity indicator mainly monitors the effect of a certain activity on the e-commerce website, and monitors the advertising delivery indicator.
Risk control indicators: analyze seller comments and complaints, find problems, and correct problems
Market competition indicators: mainly analyze market share and website ranking, and make further adjustments
