E-commerce is a business activity centered on commodity exchange by means of information network technology.
In the open network environment of the Internet, based on the browser/server application mode, buyers and sellers conduct various business activities without meeting each other, realizing online shopping of consumers, online transactions between merchants and online electronic payment, as well as various business activities, transaction activities, financial activities and related comprehensive service activities. A new type of business operation model.
E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G), O2O, etc.
1. B2B (economic organization to economic organization)
refers to the marketing relationship between enterprises and enterprises. It closely combines the enterprise intranet with customers through the B2B website, and provides customers with better services through the rapid response of the network, thus promoting the business development of enterprises.
2. B2C (economic organizations to consumers)
B2C means that enterprises provide consumers with a new shopping environment through the Internet - online stores, and consumers shop online, pay online and other consumption behaviors through the Internet.
3. B2B2C (Business-to-Business-to-Consumer)
is an e-commerce type of online shopping business model. B is the abbreviation of BUSINESS and C is the abbreviation of CUSTOMER. The first B refers to the supplier of goods or services, the second B refers to the enterprise engaged in e-commerce, and C refers to the consumer.
4. C2C (consumer to consumer)
is e-commerce between individuals. For example, a consumer has a computer, conducts transactions through the network, and sells it to another consumer. This type of transaction is called C2C e-commerce.
5. In C2B (consumer collective bidding group buying),
there is consumer demand first and then enterprise production, that is, consumers put forward demand first, and then production enterprises organize production according to demand.
6. F2C
refers to Factory to customer, that is, the e-commerce model from manufacturers directly to consumers.
7. O2O (combination of online and offline)
refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions.
8. P2P (point-to-point, channel-to-channel)
is the abbreviation of English peer-to-peer, which means person-to-person. Also known as peer-to-peer network lending, it is a private micro-lending model that gathers small amounts of funds and lends them to people in need of funds. There is also a broader concept of P2P, which generally refers to Internet finance, online credit platforms and related financial management behaviors and financial services that rely on the Internet and mobile Internet technology.