[Data analysis] vibrato as an example: the dismantling of common business indicators data analysis

Reprinted Source: https://mp.weixin.qq.com/s/iwM69Snwnt4obzrm94ypWw

 

 

 

1.1 User Data Indicator

User data [Sex Age Region]

Behavioral data [clicks a menu of several collections share amounts]

Product data [Article Title Date amount of reading]

 

1.2 behavioral data index

 

1.3 Product Data Index

 

1.4 paid promotion indicators:

1. display position, pay-per-impressions

2. search advertising, pay-per-click

3. Information flow advertising, pay per click or pay the actual effect of CPD delivered (paid by APP downloads often use when recommending new products) CPI (paid according to the number of activated APP) CPS (according to the number of users to buy or sell amount paid)

 

1.5 good data rate indicators

Core Indicators: Instagram photo sharing rate

facebook monthly active user rate

Himalayan users to listen to the market

 

2.1 vibrato analysis index as an example

IResearch cited two graphs

 

We can conclude: vibrato of the main users began to increase in 2345 cities, for such a sink market, user selection of content more diverse, consisting of groups are also very rich. So it promotes the formation of vibrato fundamental logic products, and promote the growth of content by a user views in a vibrato APP social behavior in order to increase the viscosity, the use of photographic tool, window tool, live tool to induce customers to ultimately produce transactions.

Next, the author analyzed according to the above conclusion:

 

Through the above indicators, in fact, we can clearly see the effect of each module vibrato want to achieve, ultimately achieve the purpose of the transaction class.

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Origin blog.csdn.net/YYIverson/article/details/105078395