Dry goods sharing: commercialization of Xiaohongshu + WeChat community operation, drainage and automatic fission customer expansion plan
Background: By 2023, Xiaohongshu has basically been downloaded and used by contemporary young people. Xiaohongshu is a lifestyle platform and an entry point for consumption decisions. It has become popular through intelligent robot learning and precise intelligent matching of users. Today Weisanyun Hu Jiadong brings you dry goods sharing: commercialization of Xiaohongshu + WeChat community operation, drainage automatic fission customer expansion plan?
1. How does Xiaohongshu attract and promote?
01 Expert launch: By cooperating with leading experts, write notes and publish them to Xiaohongshu to obtain promotion and drainage.
02Professional account operation: can create brand new product releases, information information, industry information hot spots, etc.
03 Paid promotion: Paid placements commonly used by Xiaohongshu, including French fries, news feed advertisements, search advertisements, etc.
04Matrix number drainage: set brand number, person design number, talent number, drainage number, and layout drainage in an all-round way.
2. How to operate private domain e-commerce in WeChat community?
As the largest traffic base in China, the WeChat community currently has a population of 1.4 billion, and each person has WeChat. How to improve the influence and brand building power of private domain e-commerce operations in the WeChat community, I have designed a plan for you:
Mini Program Marketing and Promotion Plan "Chain Rewards":
01 Order drainage area:
Pay 500 yuan, you can get 2,000 yuan consumption voucher
①Agent; Purchase an order to become an "agent" and enjoy a direct promotion reward of 100 yuan.
②Boss: Recommend two agents and become the "boss" status, enjoy a reward of 300 yuan for direct promotion and 200 yuan for meeting the team.
A (boss identity) recommends B (agent identity), and B wants to upgrade to (boss), it must contribute 2 (agents). Boss, A can get (B1) users and (B2) users, their team rewards 200 yuan, B can get (B1) users and (B2) users, and their direct push rewards 100 yuan
....... Repeatedly; B began to promote his own team market, and the team will be rewarded with 200 yuan for each upgrade.
02 Coupon redemption area:
The 2,000 yuan consumption voucher can be exchanged for fast-moving consumer goods, daily necessities, daily necessities, Apple mobile phones, etc.
Cost accounting: enter 500 yuan,. You need to pay 300 yuan for profit sharing, and the platform reserves 20 yuan for profit.
500-300-20=180 yuan, 180 yuan/2000 coupons=0.09 yuan/each coupon
As long as the platform consumes the voucher exchange area, the purchased products will not exceed the expenditure at 0.09 yuan per piece, which is a positive way to play.
All original, please indicate the source of the reprint: talk about those things on the Internet, article editor: dgwsy888
If you need a complete plan, please find the editor