Public operations are user-oriented:
But do you know what user management is? Has your official account maintained the target user group? Do you know how to analyze your official account user group? Do you know how to do user operations after the analysis?
Next, Bole Network Media will share with you a super practical official account user operation plan, pure dry goods, it is recommended to collect!
1. Cultivate official account user habits
Push articles at a fixed time to cultivate users' reading habits. You can push articles when users swipe their phones, such as after getting up in the morning, after work, after dinner, etc. Users can see the articles you push at a glance, thereby improving push text reading volume.
The layout style of the official account is consistent and unified, which can further deepen the user's impression of your brand. Every time you read your tweets, you can think of your typography tone, typography style, etc.
2. User activity planning and execution
Regularly holding some activities on the official account can activate the atmosphere of the official account and increase user stickiness. How to plan the event planning of the official account needs to be carefully planned and strictly implemented every month. An official account without much interaction will appear too dull. There is no impression of the official account.
There are too many activities that the official account can do, and the purpose of all activities is to transform.
Online: Do activities in the tweets of the official account, such as pre-sale, snap-up, support, red envelopes, etc.
Offline: Promote activities through business cards, leaflets, product packaging, in-store posters, X display racks, outdoor advertisements, etc.
Pay attention to the theme, frequency, goal, cost, and estimated effect of the event in event planning.
3. Regular management of user data
User data refers to the user behavior data in the background of the official account:
For example, the number of readings, reposts, collections, etc. of articles, based on these data to judge user preferences, so as to adjust the direction of future content.
For example, the number of participants in the event and the number of retweeters. Based on these data, it is judged how responsive the users are to the event, so as to adjust the direction of future event planning.
4. User group management and maintenance
Use official account user data to portray clear user portraits, such as gender, age, education, identity, etc., conduct refined operations based on user information, set up special groups for certain types of user groups to manage and maintain, and mainly promote certain types of information or It is an activity that more caters to the user's taste.
Regularly collect user feedback information in the group, understand users' impressions and reflections on our brand and products, constantly listen to users' inner voices, and understand users' favorite content.