After TIKTOK SHOP is off the store, a very important step in the preparation process for starting operations is product uploading and management. At present, the platform supports single product upload and batch product upload, and a maximum of 1000 online products can be displayed. Today's post will briefly talk about how to use the backstage product management function of the store.
Upload products through Tik Tok background
1. Upload a single product
Entrance:
入口①：https://seller.tiktokglobalshop.com/product/create
入口②：https://seller.tiktokglobalshop.com/product
product description
Please fill in the following information in English:
product name
Up to 188 characters can be entered
Category
Quickly select product categories by keyword search. Some categories need to meet industry qualification requirements. For details, see TikTok Shop UK Cross-Border-Prohibited and Restricted Commodities Rules of Merchant University
https://seller.tiktokglobalshop.com/university/knowledge?menu=feature&content_id=10003925
Warehouse (if multiple warehouses are set in the warehouse address, it needs to be filled in)
brand
You can quickly select from the brand pool on the platform by keyword search. The brands that can be selected here are not limited by qualifications. If the brand exists in the Magellan brand library and is not a high-risk brand, it can be selected.
For brand qualifications that have been submitted for review, the word Authorized is displayed below the brand, and users will see the brand field on the product details page.
For brand qualifications that have not been submitted for review, the word Unauthorized will be displayed below the brand, and will not be revealed on the user terminal.
product details
product picture
1-9 pictures can be uploaded, the format is png, jpg or jpeg, the resolution is greater than 100*100px, the picture size does not exceed 5MB, and the aspect ratio is 1:1.
product description
The product description needs to provide customers with effective information about the product in order to guide customers to purchase. It needs to be 33-999 characters, and can insert up to 30 pictures.
video (optional)
Add a video to further introduce your product so customers can better understand it.
sales information
Sales Property Name
After setting the attribute words, the SKU list below will be automatically generated, and you need to fill in the first SKU information. The local display price is the price seen by consumers, including duties and other taxes. The local duty-paid price does not include VAT. If the information of the following SKUs is consistent, it supports one-click synchronization of the price and inventory of the first SKU to all the following SKUs.
Note: Local tax-paid price: Due to UK tax requirements and TikTok Shop logistics restrictions, please ensure that the localized final price + shipping fee ≤ 134.5GBP* (1+VAT%).
Seller SKU: It refers to the definition of different variable commodities, which is optional.
Logistics and Warranty
commodity weight
Package weight 0<X<100Kg
Product Size
Length, width and height are <1000cm respectively, and length*width*height≤100kg.
After entering the product information, the estimated cost will be displayed for reference only, and the actual shipping cost will change according to the address of the seller and buyer.
Service Term & Terms of Service (optional)
Select the supported after-sales service period for the product. Please fill in the terms of service in English.
Just submit it for review.
bulk upload
Support adding new products in batches. After uploading, if the merchant needs to maintain the information of a single product, it can be edited individually in the product management
Commodities—Manage Commodities—Click the Batch Tool in the upper right corner—Batch Upload Commodities
https://seller.tiktokglobalshop.com/product
download template
Please search for the target category according to the keyword, select the product category and brand to be uploaded, and complete the filling according to the prompt content of the template after downloading
One line represents one SKU. If one SPU has multiple SKUs, please fill in multiple lines.
For multiple SKUs under one SPU, it is necessary to keep the category, brand, name, product description, weight/length/width/height of each SKU under one SPU consistent
After filling it out, upload it.
After uploading, the upload result will be returned
If the upload is successful, the uploaded product will be automatically saved as a draft, and you can directly go to the draft page to edit or publish.
If the upload fails, please download the failed item, edit the corresponding information according to the failure reason in the last column of the table, and upload again after modification.
The failed download entries only include the products that failed to be uploaded this time, and the products that are successfully uploaded in the file will be saved to "Products-Draft".
Batch edit pictures
Products successfully uploaded in the previous step will be displayed, and merchants can add or adjust batches of pictures and videos.
Then click Publish to wait for review.
How does the shop secretary publish Tik Tok products?
1. Create a product page introduction
①Click the [Create Product] button
②Select [Store Account]
③Click [Select Category] to select the category of the product to be published.
Note: for the category of Health, the interface does not return, and the secret page cannot be published.
④Product attributes
Note: Partial The category and product attribute interface does not return, and the secret page cannot be filled in.
⑤ Store secret information: After adding, it will only be displayed on the secret page
[Shop secret classification]: You can set the product The classification displayed in the store secretary is convenient for management
[Source URL]: Record the supply source URL for easy purchase
⑥ Product title:
Note: 1. The language is English, and Chinese can be filled in. Click the one-key translation button
2. No more than 188 characters
Product description:
Note: 1. Support pictures + text, text limit 10000 characters, picture limit 30
2. Pictures only support .jpg, .png, .jpeg formats, text only supports plain text, and the format cannot be edited
⑦ Product pictures: 1. You need to upload pictures with a ratio of 1:1. If they do not meet the requirements, the platform will automatically intercept
2. At most 9 pictures can be uploaded from the local computer, picture management, or you can
add a watermark through the picture link of the network picture upload: 1. Add common watermarks: you can add watermarks to pictures in batches. For details, please refer to Watermark
Management
. Pictures: You can change the size of pictures in batches
Export all pictures: Export product pictures as picture files to the local
⑧Variant theme:
Note: 1. The TikTok background supports the selection of 3 variant themes, and supports customization. Customization 3. The number of characters in the variant attribute value cannot exceed 35, and the total number of variants under a Listing cannot exceed 100.
⑨Swapping variant theme names: Click to swap the variant theme 1 name and variant theme 2 name
⑩ as a variant theme 1: Click to set variant theme 2 as variant theme 1
⑪Variant theme 1 picture: (you need to upload a 1:1 ratio image, if it does not meet the requirements, the platform will automatically intercept)
Note: 1. Only variant theme 1 supports adding variants Picture 2. Variants under Variant Theme 1, either do not add variant pictures, or add both, otherwise an error will be reported⑫ SKU: 1. It is not required, and cannot exceed 50 characters
.
The buyer's page is only displayed in the backstage of the store, which is convenient for you to distinguish. ⑬Price
: Note :
The default currency for cross-border stores is GBP (pound sterling), and the currency for local stores is the corresponding country currency.
⑮Logistics and Warranty: (The weight and size need to be filled in accurately, which will affect the system to calculate the correct freight and select the transportation channel) Weight: The
default unit is kg, the range is 0.001~20kg
Size and specification: 1, the unit is cm
2, the platform limit size: the longest The side cannot exceed 60, the second longest side cannot exceed 40, and the shortest side cannot exceed 35.
Example: 50×35×30 √ (the longest side is 50, the second longest side is 35, and the shortest side is 30)
(the longest side It is 55, the second longest side is 48, and the shortest side is 10) Warehouse: delivery warehouse, which needs to be added
in the TikTok background, and then select synchronously on the secret page. 99 characters⑯ One -key translation: Can write Chinese and translate it into English with one key. Citation product: Can quote existing products, and then edit, modify and publish new product information. Save: Click to save, and it will enter the pending release . Publish: Publish this product immediately
