On June 9, BYD officially announced that its professional personalized brand was officially named "Fang Leopard". The brand is the "F brand" internally referred to by BYD. Based on the growing individual needs of consumers, Fangbao Auto explores more possibilities beyond "electricity", and creates a "personalized life body" that awakens everyone's inner instinct through BYD's professional new energy "Leopard Power" technology.
According to the official description, the word "Equation Leopard" comes from the wonderful combination of "equation" and "leopard", which means "using the professional wisdom and spirit of exploring the digital world to solve the personalized changes in cars and users' lives." This combination combines the standards and rules contained in the "equation" with the wildness and agility embodied in the "leopard", which inspires a unique brand color and also presents the innate superpower of the "equation leopard" brand. Features, which condense BYD's bold thinking and exploration of future car forms and car life.
At present, as the demand for automobiles has gradually changed from "a basic tool to meet daily travel" to "a spiritual carrier that carries lifestyle and self-expression", BYD relies on the forward-looking layout as an industry leader and the core technology of the entire industry chain The strong strength of self-reliance and self-improvement empowers the more professional and exclusive "Leopard Power" technology in the field of individuality. In the future, Fen Leopard Motors will launch a new energy technology platform with professional standards and pure focus, create more extreme, unique and free new species products, and unlock more possibilities and uniqueness for users' green travel.
Facing the new car evolution after electrification and intelligence, "personalization" will become a new track developed and led by Formula Leopard. Fangbao Motors will use BYD's professional new energy "Leopard Power" technology to create a "personalized life body" that awakens everyone's inner instincts, and join hands with consumers to embrace the true self and create a free, joyful, sincere and progressive life. Lifestyle, and the new form of trendy life that is always "one step ahead", jointly solve the future of car personalized life and interpret personalized changes.
According to previous news, the positioning of Fangbao Auto in the BYD Group system is between Tengshi and Yangwang, which is the key layout for BYD to complete the coverage of the whole field of "from home to luxury, from mass to personalization". Fenbao Automobile products will also cover hard-core SUVs with strong off-road capabilities and sports cars and other professional-level new energy vehicles. The first product is positioned as hard-core SUVs, focusing on off-road and other scenarios. The internal code name is "SF". release.