At the bustling 2023 Chengdu International Auto Show, if you want to choose the most popular car company booth, it must be BYD.
Among the many models BYD displayed on site, as the first model of BYD's Fangbao brand, Fangbao 5, known as a "super hybrid hardcore SUV", naturally attracted the attention of many on-site audiences. From this new product, it is not difficult for us to understand BYD's ambition to enter the hard-core off-road market.
First of all, the birth of Fangbao brand is quite meaningful. It is understood that the word "Equation Leopard" comes from the combination of the two words "Equation" and "Leopard", which means to use the professional wisdom and spirit of exploring the digital world to solve personalized changes in cars and users' lives, hoping to be able to through the future Thinking and exploration of car form and car life to meet the individual needs of users. This shows that Fangfangbao is tailor-made to meet the individual needs of consumers.
Secondly, as the first model under the Fang Leopard brand, Leopard 5 adopts a new "Leopard Power Aesthetics" design language. This model is equipped with a DMO super hybrid off-road platform composed of a new hybrid non-load-bearing architecture and an off-road-specific hybrid architecture, which can bring solid reliability and powerful power to off-road SUVs. BYD's well-received Yunnan-P standard version intelligent hydraulic body control system gives the vehicle greater off-road scalability and enhances driving comfort in all scenarios.
It is reported that in the future, Fangbao Motors will start from the DMO model and gradually launch a variety of new energy models including hard-core SUVs and sports cars. Perhaps some readers have noticed that the above markets are all areas where traditional fuel vehicles dominate. This shows the ambition and confidence that BYD has put into the Formula Leopard.
In terms of price, on the first day of the auto show, blind orders for the Formula Leopard 5 were launched, with the price range being roughly 300,000-400,000 yuan. Regarding Fangbao's channel layout, BYD will achieve full coverage in 60 first-tier, new first-tier, second-tier, and third-tier cities within the year. In addition, more channels are being constructed simultaneously.
Just like the Yangwang series of models that made a splash just after they were launched, the author predicts that in the near future, the Formula Leopard will also rely on its unique "Leopard Power Aesthetics" to launch an attack on traditional fuel vehicles in the hardcore SUV and sports car markets. horn.
