In order to further speed up the upward trend of characteristic and advantageous products, promote the brand to promote agriculture and help farmers, according to the development of Yecheng walnut industry and brand development, tap the unique value of Yecheng walnut industry products, fully combine the product attributes and the upward demand of agricultural products, Yecheng County Agriculture and Rural Bureau and Yecheng County Walnut Industrialization Development Center To promote the optimization and structural adjustment of the regional agricultural industry and promote the transformation and upgrading of the Yecheng walnut industry, China Inspection and Certification Group Xinjiang Co., Ltd. is entrusted to undertake and implement the Yecheng Walnut Landmark Protection Project, and successfully launched the "Yecheng Walnut" regional public Use the brand.
Yecheng is a bright pearl inlaid in the mountains, glaciers and desert seas. It is an important town on the southern route of the ancient Silk Road in the Western Han Dynasty. It has a history of more than 2,100 years. Because of the rich walnuts in the area, it is called the "Hometown of Walnuts" in China. Yecheng walnut is a national geographical indication agricultural product and a local specialty.
Yecheng walnut has been planted for more than 2,000 years. It is famous for its large fruit, thin shell, smooth peel, shallow suture line, and high kernel yield. Now there are many varieties planted locally, including iron walnut, hemp walnut, paper walnut and other varieties. Among them, Yecheng paper walnuts have become the business card of dried fruits in Xinjiang, so Yecheng was named by the State Forestry Administration as the "hometown of Chinese famous and high-quality economic forest walnuts".
"Yecheng Walnut" brand image interpretation:
1. This logo takes the ecological environment of Yecheng walnuts, combined with the features of the landform as the creative point, and presents the features of the elements with a standard drawing, which has both recognition and applicability.
2. The logo graphics include the regional characteristics of Yecheng in the shape of Yecheng walnuts. The upper part uses blue blank space to express the thousands of miles of clear space in Yecheng. The Kunlun Mountains and Karakorum Mountains, the Yarkant River and the Tizinafu River are inlaid in it; the logo graphics include the sky + mountains + plains + rivers + soil, and the river ripples reflect the abbreviation "YC" of Yecheng.
3. In terms of color matching, it is coordinated and matched with "pure blue" and "ecological green" as a whole, which symbolizes the unique regional environmental characteristics of Yecheng Walnut.
4. Yecheng walnut font uses official script as the main font. On the one hand, it highlights the thousand-year history of Yecheng walnut. In addition, the official script is similar to the structure of walnut, and it is more coordinated when matched.
Yecheng walnuts are rich in nutrients and have the reputation of the holy fruit of the Western Regions. Regular consumption can strengthen the body, nourish the brain and beautify the skin, and prolong life. Its walnut kernels are rich in crude protein, crude fat, and 17 kinds of amino acids that are beneficial to the human body.
The launch of the "Yecheng Walnut" regional public brand image is of great significance to the implementation of the rural revitalization strategy, the cultivation of new kinetic energy for rural development, and the promotion of high-quality development of modern agriculture. It is conducive to the development of Yecheng walnut in the direction of standardization, industrialization and branding. Through the influence of brand publicity, it will drive enterprises and growers to jointly promote the development of the "Yecheng Walnut" regional public brand, promote agricultural efficiency and farmers' income, and truly transform regional resource advantages and factor advantages into product advantages, market advantages, and competitive advantages.