In the fierce market competition, marketing has become an important topic for business blogs to "get out of the circle". With the advent of 5G, VR panoramas have entered a period of rapid development. With the popularization and application of VR panoramas, the commercial field has gradually introduced VR panoramic marketing.
Nowadays, marketing for business enterprises is becoming more and more difficult. Traditional marketing methods are not innovative or attractive to consumers. Therefore, innovative, creative and attractive marketing methods are now needed to regain the attention of consumers. The novel display method of VR panorama does not have particularly gorgeous rhetoric, nor does it have very good-looking posters. Just a simple panoramic display is enough to attract the attention of consumers. Just in response to the sentence, there is no harm without comparison. Not to mention the high cost of advertisements endorsed by celebrities, the effect is not ideal.
Take stock of the disadvantages of traditional commercial marketing methods:
1. Businesses spend a lot of money to invite celebrity endorsements, print promotional posters, publicize advertisements, etc., but these materials are thrown into the trash can in a blink of an eye;
2. When posting pictures and texts on the public account, the amount of user attention is not high, and there is even a downward trend. Even the reading volume of the public account is ridiculously low;
3. Traditional business cooperation requires long-distance business trips for on-site inspections, which not only takes a lot of time and cost, but also is relatively inefficient, and it is easy to make mistakes in all aspects of connection.
The reason why VR panorama marketing can subvert the traditional advertising model is because VR panorama can well solve the pain points of traditional marketing, display product information at 720° without dead angle, and embed electronic brochures, and use a brand-new visual display method to Displaying product attributes and functions in detail, highly immersive and highly interactive can capture the curiosity of consumers in an instant and bring a new viewing experience to viewers.
1. VR panoramic marketing, immersive autonomous operation
The advantage of VR panoramic marketing lies in real visual effects, immersive user experience, and strong sense of immersive participation. It integrates the brand marketing of commercial enterprises into daily life scenes, and uses the advantages of VR panoramic as a highlight to attract consumers. .
VR panorama has a wealth of panoramic marketing tools. Businesses can launch marketing activities such as smashing golden eggs, panorama treasures, collecting cards, and drawing coupons in the panorama. The immersive experience + interesting marketing functions subtly let consumers deepen their understanding of The impression of the brand of the business enterprise has greatly improved the efficiency of customer acquisition and drainage.
2. VR panorama function, interactive interactive experience
Businesses and enterprises can embed product information in the form of hotspots in the VR panorama. When consumers click on the hotspots, the product details page will pop up. There is also a 3D ring display of the product, allowing consumers to see the whole picture of the product. There are also functions such as VR cloud travel, VR live broadcast, VR conference, AI digital human, 3D roaming, etc., to stimulate consumers' interest in exploring panoramas.
With the continuous development of VR panoramic technology, the demand of business enterprises to choose VR panoramic marketing will also increase. VR panorama conveys a real and interactive feeling to consumers, allowing consumers to experience corporate culture and services personally. This way of making the brand deeply rooted in the hearts of the people will be sought after by many people.