At this stage, VR panoramic technology has been applied in hotels, homestays, tourist attractions, real estate, campuses and other industries. Every day, many people use VR panoramic display to understand the hotel’s facilities and environment. Hotels can also take this opportunity to show their own advantages in detail and attract customers in a wider range.
VR hotels have real and three-dimensional panoramic visual effects, which can provide users with a richer check-in experience and bring more commercial value to the hotel. Next, let’s analyze the development status of VR panoramic views in hotels:
1. Virtual hotel experience: Through VR panoramic display technology, users can realize the virtual experience of the hotel on their mobile phones, such as entering the hotel room, choosing the room type independently, feeling the room layout, etc., and showing the hotel, room, surroundings and other scenes and environments to customers at close range, so as to understand the service level and environment of the hotel more realistically, and greatly improve the user experience and participation;
2. Immersive publicity and promotion: VR panoramas not only show panoramas, but also provide scene guidance. The VR hotel builds an online real space for users, provides a step-by-step immersive roaming experience, and realizes virtual walking. Users can obtain the overall spatial layout, decoration style, service features, indoor lighting, surrounding scenery, etc. of the hotel while walking.
Under the display of VR panoramic technology, the hotel can subtly promote the existence of its own brand in the panoramic view. Without disturbing the user, the user's impression of the VR hotel brand is gradually deepened, which greatly increases the hotel's publicity and promotion efficiency;
3. Multi-function display features: The overall overview of the hotel, hotel features, supporting facilities, etc. can be displayed and publicized in the form of electronic albums, which can improve the publicity effect and save printing costs; it can also add surrounding play guides in the VR panoramic display, allowing hotel customers to learn about surrounding restaurants, tourist attractions, leisure projects and other information in a three-dimensional and all-round way, further enhancing the influence of the hotel.
VR panorama technology not only promotes the upgrading of hotel reservation services, but also helps hotels develop more value-added services to better meet consumers' personalized accommodation needs, allowing users to realize a qualitative leap from "booking a hotel" to "booking a room".
With the development of the Internet economy, a large number of hotels and homestays have emerged. How to stand out from the many hotel industries requires the use of VR panoramic display technology to create a virtual experience environment and further enhance its own display effect. VR panorama has become a new marketing method. Hotels should explore the application of VR panorama technology and continuously optimize their own marketing methods.