In recent years, as concepts such as metaverse and virtual reality have gradually entered the public's field of vision, VR virtual exhibition halls have gradually developed into a new display form. The VR digital exhibition hall can reproduce the display scene online, and is no longer limited to the offline environment. With the rapid development of VR panoramic technology, the virtual exhibition hall can help businesses achieve more creative, interactive and visually impactful digital marketing exhibit.
Through the VR panoramic technology, the audience can experience the scene in the exhibition hall personally, so as to obtain a more intuitive browsing experience. Businesses and enterprises can also display their products and brand services through the VR digital exhibition hall, so that visitors can easily visit and understand anytime, anywhere.
Compared with the traditional display method, the VR digital showroom is more flexible to use, and the online promotion method can help customers save a lot of travel costs and time costs; and the VR digital showroom can be updated and adjusted at any time, adding new product displays, New product interaction methods, etc., in order to adapt to changes in different stages of the market and user needs, and continue to maintain the attractiveness of the online showroom.
The 720° immersive exhibition display and its independent browsing method give visitors a more on-the-spot exhibition experience. The user can move the position by clicking the roaming point of the exhibition hall scene, and move the mouse to control the viewing angle; or follow the virtual exhibition hall VR roaming mode to browse automatically. Realistic 3D roaming scenes, high-definition image collection, and multi-type digital exhibition hall services can all create an immersive viewing experience for visitors. This immersion can better stimulate visitors' interest in exploration and enhance their understanding of the company. brand recognition.
The offline exhibition hall lacks the ability of multimedia interaction, and the visitors are not impressed by browsing like a horse on a horse. In order to let users have a deeper experience and impression of the VR digital exhibition hall and make the exhibits more effective, the digital exhibition hall can also provide real scene restoration , Virtual modeling, 3D roaming, AI digital human and other functions:
Real scene restoration: offline high-definition image collection, full-scale reproduction of the offline exhibition hall environment, bringing visitors a brand new exhibition experience;
3D roaming: step-by-step space roaming, realize the experience of seamless switching of scenes in the virtual exhibition hall, one step at a time, free walking, allowing users to obtain a more realistic and immersive experience;
Virtual modeling: multi-dimensional display, high-level reproduction, multi-dimensional three-dimensional display of exhibits online through 3D modeling technology, and true restoration of exhibits. Visitors can observe product details at close range and improve trust in products;
AI digital human: Virtual digital human guides and guides visitors to browse the exhibition hall environment online. The interesting and friendly digital human can more easily bring the strangeness between customers and exhibits closer.
VR digital exhibition halls also have good applications in cultural and historical fields, such as museums, party building halls, urban planning halls, science and technology museums, etc. VR virtual exhibition halls can provide better preservation and dissemination methods, and preserve collections and cultural relics in a digital way , to ensure the inheritance of cultural heritage. The rise of VR exhibition halls has changed the form of traditional exhibitions. At the same time, combined with diversified functions, it can open up digital presentations with a sense of technology for visitors.