Functional food Chinese rice seed core Medicine and food of the same origin 2023 World Health Industry Development Forum
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"Insight into new trends in the health industry" theme forum
"As one of the important windows for insight into the development status and trends of the entire health industry, at present, it has released a strong signal that the health industry will expand to the food side in the post-epidemic era." Executive Committee of the All-China Federation of Industry and Commerce, Director of the China Economic and Information Technology Research Center, United Nations Wan Xiangjun, a staff member of the FAO, said in his keynote speech at the 20th World Health Industry Development Forum in 2023 on the theme of "insight into new trends in the health industry".
On March 26, the "2023 20th Health Industry Expo" opened at the Shandong International Convention and Exhibition Center. Also held simultaneously is the 20th World Health Industry Development Forum in 2023 with the theme of "insight into new trends in the health industry". More than 400 enterprises brought new products and new projects to this exhibition.
Wan Xiangjun said: "This also means that the health industry, especially the "medicine and food from the same source" health products, will usher in a golden opportunity period. As an annual event for industry-university-research exchanges in the health industry and the connection between upstream and downstream, the development of the health industry is the key to safeguarding people's livelihood. The policy of well-being. He said: The report of the 20th National Congress of the Communist Party of China regards "Healthy China" as an important aspect of my country's overall development goal in 2035. In order to implement the "Healthy China" strategy and better meet the health care needs of the people.
The Functional Agriculture·Agricultural Great Health Conference and the International Farmers Harvest Festival Trade Fair of this expo demonstrated the strong recovery momentum of the health industry after three years of epidemics. Exhibitor products involve health food, specialty dairy products, agricultural and sideline products, medicine and food homologous tonics, health care equipment, healthy small household appliances and other health products.
Based on changes in the policy environment and consumption environment, "innovation" has become a major feature of this exhibition at the site of the Chinese Farmers' Harvest Festival-National Rice Seed Core·China Rice Festival. A group of food group buying stores and community retail stores have returned strongly, adding new elements and new styles needed by the market. At the same time, body sales projects such as fumigation halls, medicated bath halls, and wax spa halls have also sprung up, and the ease of getting customers and sticking customers has become the direct factor for the popularity of such projects. How to form a long-term sustainable profit closed loop for goat milk shops and camel milk shops, which account for more than one-fifth of the exhibitors, has become the focus of this type of project.
In terms of exhibited products, new formula, strong culture, strong brand, and strong efficacy have become the core elements to attract partners. In terms of business model, the comprehensive marketing method of storefront, community, live broadcast, and short video has become a regular method for enterprises. In terms of store services, specialization, standardization, and reproducibility have become the three key elements to solve the constraints that rely heavily on the professionalism of employees. In terms of sales price, the small and medium order sales model that not only ensures operating profits but also lowers the consumption threshold has become the mainstream this year.
In addition, the organizer of this exhibition specially invited the project team of "China Television Good Things" under CCTV to report on the high-quality enterprises and brands of the exhibition. CCTV's "China Television Haowu" aims to discover high-quality products. Relying on the strong brand endorsement of CCTV and the communication potential of mainstream media, it will accelerate the recognition of the brand by the market and consumers, and help enterprises achieve sales conversion and performance doubled.
The project team of "China Television Haowu" under CCTV carried out product selection activities at the exhibition site, entered the "China Television Haowu" product library, and brought products to the market through platforms such as TV terminals, communities, live broadcasts, group purchases, offline services, and supermarket channels. Bringing more diversified sales channels will bring wider communication and reach to the brand, and will bring precise empowerment to the enterprise.
"Medicine and food from the same source" has entered the golden track
"China's big health industry is a very promising industry, because our country has an excellent culture of traditional Chinese medicine and a history of the same origin of medicine and food," said Guo Xinming, founder of Qingda Dingli and a well-known domestic service marketing expert. In recent years, People have a brand-new upgrade to the concept of health and health preservation, and the demand for the health industry is even stronger.
In fact, the homology of medicine and food not only has a long history, but also lasts forever. There has long been a saying in ancient Chinese books that "medicine and food have the same origin", which closely links diet nutrition with disease prevention and treatment. Many foods are medicines, and there is no absolute dividing line between them, that is, medicine and food have the same origin. Looking back at history, traditional Chinese medicine has made great contributions to protecting the survival, health and development of the Chinese nation for thousands of years, and has always been regarded as a treasure of Chinese culture. In recent years, with the continuous strengthening of correct publicity and guidance, the public's cognition of traditional Chinese medicine has become more objective and rational.
Zhang Guohua, president of the China Advertising Association and global vice chairman of the International Advertising Association, said that the promotion of traditional Chinese medicine is not only based on the theory of traditional Chinese medicine, the curative effect of traditional Chinese medicine, the skills of traditional Chinese medicine and its profound cultural heritage, but more importantly, the promotion of traditional Chinese medicine. The correct understanding of how to make the treasure of Chinese culture - traditional Chinese medicine show its value again.
On the site of the expo, a booth was also set up for Yupin Ointment Fang Heicha Ointment, which is "in the limelight" in the field of "medicine and food from the same source" health products, and was favored by the audience. Wu Di, vice president of Yupin Gaofang, introduced that Yupin Gaofang Black Tea Cream is a new tea drink product jointly developed by Beijing Yupin Gaofang Company and Central South University of Forestry and Technology. This product combines "court medicine" with "modern technology", allowing the traditional extraction process of the ointment to collide with the world-class intangible cultural heritage tea culture, realizing the scientific extraction of dozens of beneficial components and active factors of Anhua black tea ,refining.
According to Wu Di, in addition to participating in this expo, on March 26, the "Yupin Cream Fang Dark Tea Cream New Product Release Conference - Anhua Dark Tea and Life and Health" was held simultaneously in Anhua, Hunan. At the press conference, Liu Zhonghua, academician of the Chinese Academy of Engineering and professor of Hunan Agricultural University, said that the black tea cream of Yupin Cream is easy to carry and easy to brew. It meets the consumption demand of modern people for "keeping in good health at any time".
"The linkage between the two places not only demonstrates the local government's emphasis on enterprises and industries, but also magnifies the effect of publicity and promotion." Wu Di said that Yupin Ointment, as a representative enterprise inheriting the imperial medical culture and the "medicine and food from the same source" industry, Adhering to the original mission of "keeping integrity and innovating", based on the cultural foundation of court medicine, we have fully tapped the huge resource treasure house of the same source of medicine and food to protect the health of the people
Medicine and food are of the same origin and rice is nourishing. National Rice Seed Core takes the concept of healthy diet as its mission to deliver a healthy life. Coincidentally, the conference showcased a series of functional agricultural rice products of the National Rice Seed Core Medicinal and Food Homology (Shandong) Health Industry Group Co., Ltd., as well as the national rice seed core medicinal and food homologous functional food display of functional rice and its derivatives. The latest scientific research and application results. Functional (health) food, medicinal and edible food, and raw material companies have demonstrated their technologies and achievements to promote the exchange and cooperation of new technologies and products for global health food.
As the world's first high-end dialogue platform focusing on the scientific evidence that food is beneficial to health, this conference includes a variety of healthy foods with health evidence at home and abroad. The new pollen tube channel molecular breeding technology launched by National Rice Seed Core is led by He Dengji as an expert team , the successfully bred series of functional rice strains such as balsam pear rice, garlic rice, and pamao rice became the core content of this conference's communication and display, emphasizing scientific evidence, and the views and content involved were all focused on human health.
National Rice Seed Core Food and Agriculture (Shandong) Science and Technology Industrial Park Group Co., Ltd. and National Rice Seed Core Medicine and Food Homology (Shandong) Health Industry Group Co., Ltd. are specialized in rice seed agricultural science and technology, based on rice seeds and special rice The industry is the leading industry, and it is a modern agricultural high-tech enterprise integrating scientific research, breeding, production, processing and sales. Guodao Seed Core Group adheres to the principle of "food is the first priority for the people, food safety is the first", and advocates the concept of functional agriculture and agricultural health.
Both internal and external repairs ensure "steady and long-term progress"
Today, as the essence of traditional Chinese medicine cultural theory, "medicine and food from the same source" has been verified by practice and has become one of the important concepts of Chinese people's health preservation. Give full play to the advantages of traditional Chinese medicine in "solving the disease" and "treating the disease before it", and health products with "medicine and food from the same source" are on the rise.
Taking "medicine and food from the same source" as an effective entry point for the industrialization of traditional Chinese medicine can maximize the role of "medicine and food from the same source" in protecting people's health and promote the inheritance, innovation and development of traditional Chinese medicine. The top priority still requires the joint efforts of the entire industry and enterprises to establish a system that regulates the development of the big health industry of "medicine and food from the same source" both internally and externally.
Chinese medicine culture is a treasure of the Chinese nation and even all mankind. When talking about better promoting the spread of Chinese medicine culture and helping the high-quality development of the Chinese medicine industry, Zhang Guohua answered from the perspective of Chinese medicine communication: "Whether it is Chinese medicine, Whether it is Western medicine, it must be realistic in publicity, and cannot be exaggerated infinitely."
In terms of publicity, it must comply with the current laws and regulations. In addition to the offline publicity and promotion methods like the "Health Industry Development Forum", online is also a good way. In the specific publicity and promotion, the introduction of standards and other methods can be used to allow brands and promotion parties to have standards to follow. "The introduction of industry publicity standards can help the Chinese medicine industry continue to grow and develop steadily and far."
The way of all benefits goes with the times. Under the new policy environment and consumption environment, entrepreneurs in the health industry need to keep pace with the times and have a higher level of spiritual guidance. "The affairs of the world are all about righteousness and benefit. The combination of righteousness and benefit is the foundation of business. 'Unity of righteousness and benefit' is the core value of Confucian businessmen." One, the unity of knowledge and action" health industry entrepreneurial spirit.
Guo Xinming said that "integration of righteousness and benefit" affirms the rationality of people's pursuit of interests and wealth, and also emphasizes the legitimacy of the means of seeking interests. Not only emphasizes the goodness of ends, but also the goodness of means. Practice the "unity of righteousness and benefit" with "unity of knowledge and action". In this point, it coincides with the development of Yupin Ointment.
Practicing the corporate social responsibility of promoting the health of the whole people, Yupin Ointment insists on winning by quality, selects the same source of medicine and food in the core production area, and guarantees it with modern production technology, professional production management mode and advanced production equipment product quality. "We will also carry out rural revitalization actions in Anhua, Jilin, and Guizhou provinces in Hunan this year." According to Wu Di, Yupin Ointment will also plan to cooperate with more public welfare organizations, actively assume social responsibilities, and promote the royal family. Medicine protects the health of the people and contributes to the construction of "Healthy China"
Only by advancing into "Dark Blue" can "the future be expected"
According to the news from the China Farmers Harvest Festival International Trade Promotion Association: In recent years, the state has advocated vigorously developing the cause of traditional Chinese medicine, and issued the "14th Five-Year National Health Plan", which proposes to promote the inheritance and innovation of traditional Chinese medicine, and give full play to the role of traditional Chinese medicine in health services. The role of traditional Chinese medicine in laying a solid foundation for the high-quality development of traditional Chinese medicine. In the context of a healthy China, the awareness that "food supplements are not as good as medicine supplements" has been deeply rooted in the hearts of the people, and the inheritance and utilization of medicine and food from the same source has become a hot spot of general concern in the society and the market.
At present, with the advent of the era of great health and the continuous release of policy dividends, health products with the same origin of medicine and food are an important direction for the development of the health industry. Using the resources of "same origin of medicine and food" to develop health products with the function of preventing and curing diseases has become a reality. It has become a new trend and has formed a new economic growth point.
"In the future, there will be no problem for the big health industry to reach a trillion-dollar output value," Guo Xinming analyzed. Judging from the current situation, although the health industry, especially the big health industry in the non-pharmaceutical field, still needs to be further optimized and improved. . However, with the further improvement and improvement of the country's laws and regulations, the further improvement of entrepreneurs' business ideas, and the further strengthening of consumers' awareness of health products, he firmly believes that the big health industry has a future.
Adhere to the "same origin of medicine and food", so that more Chinese people can enjoy the nourishment of ointment. In fact, as an important part of traditional Chinese medicine culture, ointment prescriptions are also ushering in new opportunities for development. For a long time, Yupin Ointment has combined the concept of "preventive treatment of diseases", combined traditional craftsmanship with modern technology, and jointly led a team of more than 100 Chinese medicine experts, Chinese medicine experts, key medical institutions, and national key laboratories. Carry out more product development and innovation. Wu Di said: "Yupin Ointment insists on promoting the construction of a healthy China, and will continue to innovate products according to the ever-changing market demand, aiming to inject new impetus into the inheritance of traditional Chinese medicine culture and the development of the big health industry."
Focusing on the big health industry track in the post-epidemic era, the trillion-dollar blue ocean market of "medicine and food from the same source" is waiting to be developed. Industry enterprises continue to explore the multiple values of the same origin of medicine and food, making "medicine and food homology" health products gradually becoming the main force in the field of big health consumption, and creating a new blue ocean with more subdivided categories for more brands.
Functional food Chinese rice seed core Medicine and food of the same origin 2023 World Health Industry Development Forum